Building Your Resource Tool Kit

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Presentation transcript:

Building Your Resource Tool Kit Review of Rotary and District Resources Nancy Thornton

rotary.org

Rotary Media Center - Public

myrotary.org

Learning the Role

Public Image Learning Center

Brand Resources & Customizable Templates

Great Content Sources

Recent Additions Asset Location/Link Description No Limits Video http://video.rotary.org/3TRE http://video.rotary.org/aGbR/no-limit-psa/ 76 second video that tells Rotary’s story. Shorter 31 second clip also available Membership Videos for social http://video.rotary.org/fN4/share-your-rotarystory-3/ http://video.rotary.org/dr6n/share-your-rotarystory-2/ http://video.rotary.org/eD3u/share-your-rotarystory/ 82 second video where members of Club 99 in Little Rock, AK show the new face of Rotary. Two 15 second clips also available. Event Planning Guide Brand Center 10 page guide for planning Rotary events (PDF) Impact Begins with You Rotary Shop Prospective member tri-fold brochure

Coming Soon to Brand Center Asset Description Timing Voice & Visual Identity Guidelines Refresh of the guidelines for the web Early Q2 Billboard ads – membership Outdoor ads in multiple formats for use by clubs End of Q1 Youth Program Promo Cards Editable post cards for clubs to use to recruit participants in their youth programs (Interact, Rotaract, RYLA, Youth Exchange) Updated club brochure template Updated editable template for 8x5x11 (or A4) brochure Social media guide Summary for planning club based social media (PDF) Sept PR guide Summary for planning Rotary club public relations (PDF) Rotary Messaging Tool Kit Toolkit with guidance for telling Rotary’s story (PDF) After IA Ads for new public image campaign Print, radio, outdoor and social media advertising Q3 & Q4

ridistrict6290.org

District 6290 – Public Image Center

Public Image Resource Center Top Picks

One-Stop-Shopping

Recent Training Events

on line

D6290 Facebook Group for Public Image https://www.facebook.com/groups/RIDistrict6290PublicImage

Tools for Digital Marketing Name Description Single dashboard to manage multiple social media channels Free photo editor Simple graphic design tool with templates for all social media channels Generates shortened URLs when character count is at premium Free tool to create online form Tool to help with video creation (starts at $8/month)

questions?

Thank You Building Your Resource Tool Kit Nancy Thornton D6290 Public Image Coordinator nthornton@centos.net or 248 520 0614