1. Campaign Creation Toolkit: 101
Quick Share Campaign
April 2017

2. Quick Share- Campaign Content
General
Campaign Name
How you would like it to appear to retailers
Choosing Duration Dates.
Start and End Dates
Campaign Tags
i.e. Product, Inspirational, etc...
Campaign Icon
Sell Page
Brief description of featured content
Promotion Channels
Facebook
Twitter
Instagram
Template
Web Banners
Downloadables

3. Promotion Channels-Share URL
Label (Retailer facing)
Clearly identifiable label
Format
Link share (Retailer website, article, blog post, YouTube video),
Photo share (static image that’s not clickable),
Video share (Facebook video only; autoplays)
Default URL: You can select the default URL that link shares re-direct to (i.e. retailer website) and also include a fallback URL in case the default URL cannot be applied (i.e. if retailer does not have a website, enter superfeet.com as fallback URL.)

4. Promotion Channels- Facebook
Title (Link shares only; Consumer facing)
Product >> Ex. “Shop Now at {{ retailer.name }}
Inspirational >> Ex. ”5 Reasons to Run Tomorrow Morning”
Description (Link shares only; Consumer facing)
Photos
Valid file extensions: jpg, jpeg, png, gif
Max file size: 3MB
Minimum: 600 x 315 pixels
Recommended: 1200 x 630 pixels
Ads require photos to include less than 20% text. Unsure? Use Facebook's Grid Tool
Custom links
If you want one share to go to a unique destination, enter a custom link within the share:
Suggested Message Copy (Consumer facing)
Include at least two options
This is the only copy featured in Photo or Video shares, so make sure you’re giving enough context

5. Promotion Channels- Twitter
Label (Retailer facing)
Clearly identifiable label
Format
140 Character Limit
116 with shortened URL
Do not use Variables
Photo (Best Practice)
Maximum image size: 1024 x 512 pixels. Minimum image size: 506 x 253 pixels. Valid file extensions: jpg, png, gif, jpeg. Max file size: 3MB.

6. Promotion Channels- Instagram
Label (Retailer facing)
Clearly identifiable label
Caption
Brand created Instagram caption
Retailers have ability to edit.
Photo
Maximum image size: 1024 x 512 pixels.
Minimum image size: 506 x 253 pixels.
Valid file extensions: jpg, png, gif, jpeg.
Max file size: 1MB.

7. Campaign/Communication Assets
Promoboxx Resources
Brand Academy (library of articles related to campaign building, communications, reporting, etc.)
Retailer Support (similar to BA, but for retailers; helpful when needing to understand the platform from their perspective!)