WP D Integrating Mobility Management and Land Use Planning What is site-based Mobility Management? (D1)

What is site based Mobility Management (MM)? Objective: Making travel to and from the site more rational and sustainable by implementing Mobility Management measures – a choice of ways to get there Sites: companies, hospitals, schools, concert halls, sports arenas, housing areas, universities, etc. Main actors: developers, land-owners, tenants in cooperation with local authorities and others

Some benefits of site-based MM Cut costs (parking, travel budgets, car fleets, etc.) Better accessibility of the site with all modes for all types of site-users Motivated, satisfied and healthy site users Fulfilling requirements of public authorities (e.g. parking requirements linked to the building permission) Improving socially-responsibleimage as a modern company Use land under car parks more productively

It works! Source: DfT, Department for Transport (2008) UK Graph shows reduction in car driver trips resulting from high quality site-based MM in UK Average decrease: 15%

Is site based MM expensive? Average cost 3-10€ per staff member per year (UK) Most measures are cheap: Promotional materials, bike parking, car-pool software Parking charging generates income: 0.50€ a day with 1000 staff is 100.000€ per year to spend on MM Major cost savings from: Savings on parking maintenance Reduced business travel Time saved not travelling to meetings (teleconferencing) More costly measures: Daily incentive payments for not driving to work Paying for discounts on public transport Shuttle buses Infrastructure e.g. new bike paths

Site-based MM – what do I need to do to make it work? Parking congestion, high costs for business travel; how good is access by public transport, bike & walk? Staff travel survey, analysis of business travel claims, map of staff home locations – who travels when, where and how? Cut car park congestion by 10% within two years Appoint co-ordinator responsible for MM plan – with budget, training, management support; decide who implements which measures; decide on monitoring and evaluation Select MM measures to suit your site and your staff Monitor, evaluate communicate your successes, review Analyse problems and background Set objectives Management arrangements Select measures Implement measures

Promotion, awareness raising, information Selling, promoting MM to staff, visitors, customers Advertising services provided One-off or regular events e.g. Bike to Work week Regular promotion of new and existing measures Prize draws, newsletters, “celebrations” of successes Information on sustainable site access for all users Low cost (sponsorship from local businesses)

Car-pooling – databases, reserved parking spaces Set up online car-pooling database so staff can find others to share driving with Best car parking spaces closest to building for car-poolers Prize draws, vouchers for car- poolers Works best where staff travel relatively long distances, and working hours are regular Low cost

Improved walking and cycling facilities On site: Easy safe direct routes across site Changing rooms with showers, lockers, hairdryers, ironing boards Secure weather-protected cycle parking Toolkit, pump, occasional visit from bike mechanic Incentives to walk and cycle e.g. 10 min shorter working day Off-site, work with municipality for safe routes Costs – low Benefits – reduced absenteeism from better employee health

Cheaper and better public transport New/modified bus services e.g. extended to run into site Shuttle buses to link site with town centres, railway stations, park and rides Discounted tickets Often highly effective measures, but more costly

Flexible and tele-working and on-site facilities Flexible working e.g. 10 days’ work in 9 days cuts commute trips Tele-working cuts commute and business trips On-site facilities no need to travel off-site to go e.g. to bank Measures often save company money - reduced time spent travelling, reduced business travel costs Popular with staff, effective

Car park management/charging Best introduced where there is parking problem Controversial before introduced; normally accepted thereafter Needs to be well-communicated – especially how money is used Does not work well if free on-street parking available nearby Highly effective measure Can raise money to pay for other MM measures

Summary of site-based MM measures

Key factors for successful sited-based MM Enthusiastic capable MM coordinator Management support and some budget Select measures that suit your site’s circumstances ....but also… Try to include some highly effective measures like shuttle bus Follow steps of the process see slide 6: what do I need to do to make it work?

Further information MAX project: Compendium of Site-based Mobility Management (D5)– tells you more about measures you can choose MaxExplorer online guide – helps you to choose MM measures suited to your site MaxSumo – helps to plan, evaluate & monitor MM measures at your site www.max-success.eu OPTIMUM2 project cookbook – a guide to choosing MM measures www.optimum2.org/cookbook

WP D Contact details Germany - ILS, Dortmund janina.welsch@ils-forschung.de Spain - ETT, Madrid cmattsson@ett.es Lithuania - VGTU, Vilnius kris@ap.vtu.lt Sweden - Trivector, Lund christer.ljungberg@trivector.se Poland - CUT, Cracow ola@transys.wil.pk.edu.pl Switzerland - synergo, Zürich detommasi@synergo.ch Slovenia - UNI, Maribor aljaz.plevnik@uirs.si United Kingdom - ENU, Edinburgh t.rye@napier.ac.uk 16