1. Contribution to sustainable development Caroline Beglinger
Mobility Management
Contribution to sustainable development
Caroline Beglinger
5. Dezember 2018

2. Themes of today Targets Some figures about Swiss transport
Mobility Management, theoretical input
Mobility Management, some examples
Targets
Give some input to aliment the discussion
Show Mobility Management as an contribution to reduce emissions of transport industry.

3. Mobility in Switzerland

4. Transport keeps growing
Transport and mobility keep growing continously
A Swiss travels 38,2 km a day in 2005 compared to 33,1 km a day in 1989.
: Motorised individual transport grew 18%, freight traffic on the road 42%.
Transport and mobility count for 35% of the total energy consumption in Switzerland

5. Motivation for transport and mobility (Average distance/person/day, 2005)

6. Perspectifs until 2030 Grows Passenger traffic + 20%
Freight traffic + 35%
Needed money for investments and repair:
Road billions CHF
Rail billions CHF

7. Mobility Management as part of the solution

8. Who can be reached with mobility management?
Passenger segments: - commuters
- business traffic - clients and visitors - Freight traffic, logistic clients
Target: increase the efficiency of the transport chain, built sustainable offers at the social and environmental level.

9. Where can the intervention take place?
1/3 of all kilometres in the passenger transport are related to business activities
1/3 of all trips are shorter than 3 km
Commuter traffic shows a  occupation of the car of 1.1 persons

10. Possible intervention fields
Modal choice
Combined mobility
Cooperation
Mobility Management
Targets and target groups
Subjective and emotional components
Incentives
Services
Base: Existing offer of transport modes

11. Structure of possible measures
Transport aims
Commuters
Business
Visitors and clients
Use of public TP
Parking management
Organisation of work and -hours
Bicycle use
Fleet management
Car-Sharing
Combined use
Driving efficiently
Car-Pooling
Measures
Infrastructure (constructed)
Organisation, Incentives
Information, Know-how
Interventions

12. Some examples

13. First example: Swissmill Zürich
What already did exist:
Grain was delivered by rail
Some clients were served by train
Commuters got money for public TP pass
Rules for business traffic existed

14. Modal Split at Swissmill Zürich
Commuters’ modal split:

15. Proposed intervention for Swissmill
Management of parking spaces: CHF 30.– per place and month
Reduction of car commuters
Income to invest in public transport
Encourage use of public transport
50% of the price of yearly passes were paid by Swissmill (specific offer from the transport community)
Communication
What, when, why: an essential element for success

16. Swissmill Zürich: results, conclusions
Evaluation one year after realization:
15% modal shift from car to public TP
No further problem with parking spaces
Measures don‘t need more money
Less administration
Win-win for employees and employers, for the company and the environment

17. 2nd example: Fielmann Switzerland
What already did exist:
Long commuter distances for employees
Few parking spaces at most of the locations
Training of 2 to 3 weeks per employee in Olten, where the cost of public TP or the car-km were covered by the company.
Target: Mobility should become more sustainable with a cost optimisation of trips to work and for business.

18. Analyse of Fielmann Expert talks Polls among the employees
And the need of the employees and the expectations of the employers shall be known.

19. Intervention for Fielmann Switzerland
Bonus-pass from the transport community, covering part of the costs of passes for public TP by Fielmann
Yearly pass for free for all the apprentices instead of individual counts for travelling.
SBB Business Manager The ticket is online available for business trips
Cost of individual car use are covered no more (only exceptions)

20. Fielmann Schweiz: results and first conclusions after 6 month:
50% less work for the accounting taking care of travelling costs
Reduction of 40% for the car cost (target is 75%)
Modal shift in favour of public transport, from 50:50 to 35:65 with all the measures
Creative solutions must be adapted to the company and generate advantages for employees and employers (finance, ideas, organisation, etc.)

21. Conclusions

22. What factors do contribute to success?
CEO and/or board must want mobility management
During the whole project communication is absolutely needed (internal and external)
Realisation step by step of the different measures
Mix of pull and push

23. What fields need further digging?
Further reduction of car use with a modal shift to public transport will be a real issue
Freight transport could be a future option to be integrated in the system

24. What is your job now? In groups think about:
Where stands my company today (CEO, board, existing measures)?
What could be possible in the future?
How and with whom could I make a project “mobility management”?
Prepare a short presentation (1 per group)

25. And now, up to you!