Future of Digital Media

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Presentation transcript:

Future of Digital Media Terence Lai Director (Mobile Advertising - Content & Portal Products) Information is Confidential and Proprietary 1

Objective Objective of the Call Area of interest This is the call to create an ecosystem for advertisers to target their desired customer effectively through innovative mobile applications, services and/or content that target local digital Media advertising Area of interest Applications or services that will help to complement the modern active mobile lifestyle Analytic tools to measure the effectiveness of the campaigns What can SingTel brings to Advertiser Ecosytem support: one stop shop for different delivery platforms, consolidated report, create regional exposure Targeted: minimize wastage Depth & Reach : knowledge of our SingTel mobile subscribers Strong marketing support: fully integrated campaign to enhance ATL marketing activities.

Leader in Singapore Market and APAC Region As of 30 Jun 10 Total SingTel Mobile Subs = 3.1M 45.8% postpaid Market share1 42.9% prepaid Singapore SingTel Associates Over 344M subscribers Thais Indonesians Chinese Malaysians Indians Bangladeshis Filipinos Foreign Workers

SingTel Offerings & Ecosystem Support What can SingTel bring to developers? Exposure to our 3.1 million mobile customer base in Singapore A wide and diverse base of prepaid customers with different nationalities acts as an excellent test bed before reaching out to our >200 million regional mobile subscribers SingTel App Zone enables new revenue streams for partner developers based on revenue share Strong marketing support: Key partners will receive priority listings in marketing collaterals at our hello! and SingTel Shops and features in our advertisements Ecosytem support:- billing integration, device and platform agnostic, development kit

SingTel App Zone Service Value & Features Device & platform agnostic (Java, Symbian, BB, WM, Palm, Android, iPhone) Detect and display relevant apps to customer device Local contextual apps User ratings and comments Available to Postpaid & Prepaid via one-time download or monthly subscription Value Proposition (Developers) Channel for our partners to market their apps SingTel to form the portal to regional markets Billing & direct marketing to our customer base Beta apps and direct report/feedback from users

SingTel Partnership – Success Stories Joint promotion and features in our retail print ads for selected partners during new phone launches, e.g. iPhone , Samsung and Android. BTL activities to our customer base created awareness for new services, e.g. BPL app Features App on our marketing collaterals Crayon KBP 2359 Michello Orange Gum GD Break through the clutter