1. Co-op Presentation for
Presented by: Tara Van Staden and David Akindele

2. The Power of Digital Display Advertising
Build trust and create brand awareness.
The first step in brand building is to create awareness by informing your target audience that you exist. With digital display ads, you can build positive brand perceptions and reach new customers wherever they are on the web. More brand visibility increases brand recall when customers need and want your products and services. This ripple effect has been proven to influence both online and offline purchases.
Get your message directly in front of your targeted audience.
Online display advertising can be targeted to potential customers based on contextual and behavioral data. Potential customers can be reached based on current and historical online activities as well as personal affinities. Leveraging this information results in showing relevant ads to your specific audience at the right time.
Increase awareness of special promotions and offers.
Display advertising can affect consumers at every stage of the marketing funnel from awareness, education and evaluation, to purchase. According to a recent eMarketer report, 61% of ALL online ad spends are from display ads. Incentivize potential customers with special offers to help drive traffic to your place of business.

3. Method
KPRC will utilize a very effective interactive ad unit that averages 5 times greater Interaction Rates compared to standard display.
KPRC will be able to present all of Galveston’s co-op partners in an expandable video ad unit with scrolling highlights of each business. Once the user clicks on one of the scrolling ads, they will be directed to the partner’s website.
As the potential customer hovers over the scrolling images, the ad expands into Galveston’s video message
Example:

4. Example Example of Interactive Video Ad Unit
Example

5. Robust Reporting Tracking Every Interaction
In-depth reporting captures each and every interaction within the ad unit. Analyze your ad’s performance from mouse hovers to map clicks to video play time.
Available 24/7
Proprietary reporting portal is available 24/7 with a unique username and password for all of the co-op partners.
Downloadable Reports
Comprehensive reporting can be downloaded into Excel so you can customize the layout of each report.
Delivered to Your Inbox
Automated reporting allows delivery straight to your inbox on a daily, weekly, or monthly basis.

6. Partnerships Packages Include:
Partnerships Levels
Partnerships Packages Include:
350,000 impressions per month that will be served in a joint 300 x 250 banner link w/ video position on sites that match the businesses chosen demographic and/or geographic targets and will also run on Click2houston.com.
3 Business Partnership Level:
$3, total per month = $1, per business
(3 month required commitment $10,500.00= $3, per business)
5 Business Partnership Level:
$3, total per month = $ per business
(3 month required commitment $10,500.00= $2, per business)
Budgets are per month basis
Minimum 3 month commitment