Average Monthly Video Users by Device (000)

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Presentation transcript:

Average Monthly Video Users by Device (000) More Millennials Watch Video On The Television Than Through Their PC or Mobile Device… Average Monthly Video Users by Device (000) Watching Video on Computer Watching Video on a Smartphone Watching Television 1Q ‘17 vs. YAG 1Q ‘17 vs. YAG 1Q ‘17 vs. YAG P18+ 230,906 +2% 107,220 -5% 168,861 +12% P18-24 26,872 +1% 10,371 -4% 24,763 +2% P25-34 38,584 +3% 18,644 -6% 32,907 +8% Left to your own devices Source: Nielsen Total Audience Report 1Q 2017; Total video = TV + Internet Video + Smartphone Video. “Watching Television” includes Live + DVR/Time-shifted TV.

Average Monthly “Time Spent” With Video by Device (Hrs:Mins) …And, Although “Time Spent” With TV Declined Over The Past Year, It Still Has A Huge Advantage Against Other Devices Average Monthly “Time Spent” With Video by Device (Hrs:Mins) Watching Video on Computer Watching Video on a Smartphone Watching Television 1Q ‘17 vs. YAG 1Q ‘17 vs. YAG 1Q ‘17 vs. YAG P18+ 158:45 -4% 22:46 +35% 4:34 +81% P18-24 72:17 -12% 37:06 +50% 6:54 +53% P25-34 101:27 -11% 31:44 +18% 5:59 +103% Left to your own devices Source: Nielsen Total Audience Report 1Q 2017; Total video = TV + Internet Video + Smartphone Video. “Watching Television” includes Live + DVR/Time-shifted TV. Minutes among users.