1. Total Online Activity: % Video vs. % Non-Video
Even Among Millennials, Very Little Time is Being Spent Watching Video on Computers & Mobile Devices
Total Online Activity: % Video vs. % Non-Video
A18-34
Non-Video Activity on a Device
Video on a Device
Source: VAB analysis of Nielsen Comparable Metrics Report Q2 2017; Data based on average week between March 27, 2017 – June 25, A18-34 UE = 73,460,000. Reflects gross minutes of “video on a computer” vs. gross minutes of “internet on a computer;” gross minutes of “video on a smartphone” vs. gross minutes of “app/web on a smartphone;” and gross minutes of “video on a tablet” vs. gross minutes “app/web on a tablet.”