Persuasion Is All Around You!

Slides:



Advertisements
Similar presentations
Persuasion Is All Around You!
Advertisements

Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion Is All Around You! “Can You Hear Me Now?”
PERSUASION IS ALL AROUND YOU! Modified from www. teach.clarkschools.net/.../persuasion/CommonPersuasiveTechniques.
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion Is All Around You
Persuasive Techniques
How do people influence you? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point.
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion is all around you! Answer the following questions in your journal. Be prepared to share out. 1. What is your favorite jingle? 2. What slogan.
8ELA - Mr. Alper1 Persuasion Is All Around You! “Can You Hear Me Now?”
Bell Ringer—Journal Write about a time when someone talked you into something you didn’t want to do. How did they persuade you? Do you find that you are.
Persuasion Is All Around You! What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way.
Activator Week 9 Day 1 Select one of the following options: 1. Read to Self 2. Read to Other 3. Revise your personal narrative.
Persuasion Is All Around You! “Can You Hear Me Now?”
How do people influence you?
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion Is All Around You! “Can You Hear Me Now?”
6 persuasive techniques
Persuasive Strategies
READING PERSUASIVE TEXTS What is persuasion? What is persuasion? Persuasion is the act of influencing someone to believe or consider a certain point.
Persuasive Strategies Copyright 2006 IRA/NCTE. All rights reserved. ReadWriteThink.org materials may be reproduced for educational purposes. Images ©2006.
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasive Techniques
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion Is All Around You!. What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way.
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion Is All Around You! It’s also called - Propaganda “Can You Hear Me Now?”
Persuasion Is All Around You!
Persuasion Is All Around You!
Advertising Techniques
Persuasion.
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Agenda Please copy your homework in your agenda: Complete Persuasion is all around us activity. Attendance , Announcements and DEAR time Discussion on.
Persuasion: All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
How do people influence you?
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
ADVERTISING.
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
How and why we buy into things
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasion Is All Around You!
Persuasive Techniques in Text
Persuasion Is All Around You!
Presentation transcript:

Persuasion Is All Around You! “Can You Hear Me Now?”

What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view

Common persuasive techniques often used in advertising Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion Purpose?

Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product

Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead

Bandwagon A statement suggesting that everyone is using a specific product, so you should too

Testimonial A well-known person supports a product or service

Emotional Appeal A person is made to have strong feelings about a situation or product

Expert opinion Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”

Quick review Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion

Audience Awareness Advertisers know how to target their audiences use appropriate persuasive technique

Who’s the audience?

Audience?

Audience? Purpose? Persuasive technique?

Audience? Purpose? Persuasive technique?

Audience?

Audience? Purpose?

Audience? Purpose?

Audience? Purpose? Persuasive technique?

Audience? Persuasive technique?

Relevant facts Advertisers spend about $200 billion a year on TV advertising The average cost for Super Bowl ads is $2.6 million per 30 second spot The average American watches about 24,000 TV commercials a year http://television-commercial.net/

Making Connections Class discussion: What is your favorite jingle? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase?

Reflection “Persuasion is all around you” On a post-it note, respond to this: In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.

Adapted from: Jennifer Bernhard Literacy Specialist Clark County Schools Jennifer.bernhard@clark.kyschools.us