7 STEPS FOR YOUR NEXT WEBSITE RE-DESIGN Darren Pace Marketing Director at International Training Who in here is responsible for their website? Anyone planning a redesign in 2017? Or in the middle of one now? linkedin.com/in/darrenpace darren.pace@tdisdi.com

8,409,600…...….…..Minutes Spent Marketing Online 1 Years 7 About me 204………...………Months 884……………..……Weeks 5,840………...………..Days 140,160……..….…….Hours 8,409,600…...….…..Minutes Spent Marketing Online I designed my first website in 1997

We are going to talk about 7 stages today to help you with your next website redesign. *review 1-7*

1. Strategy

Benchmark Metrics The first step you want to take it to benchmark your important metrics Measure Contacts in Database Measure your Website Traffic

Set Goals Leads Sales Information Engagement User Friendly

Know your buyer

Takeaway Benchmark Metrics Set Goals Define customer types

2. Plan

Define your team Define Your Web Design Team – Who does what? Internal, External?

Decide on a web platform Decide on platform

Review Assets Review your assets.

Create Flowchart From your assets, create a flowchart

301 Redirects

Takeaway Review Plan Personalize

3. Design

Creative Brief Creative Brief

Use your flowchart to sketch a wireframe

Design Comps Use wireframes to design your site. Templates are great. This is point of costly return. Design must be signed off at this stage

Takeaway Design an Epic User Interface and User Experience

4. Build </>

Development

Testing

Takeaway Test and test to ensure your visitors will have a great user experience

5. Optimize

OnSite Optimization

Social Sharing

Analytics Google Analytics and Webmaster Tools are Free tools. We use them both

Takeaway Make it easy for the search engines and users to find your content

6. Launch

Backup Back up Website

Analytics Verify Analytics is reporting

Add site to google Add your site to google.

Announce to the world

Takeaway Announce the world so everyone knows about it

7. Analyze

Check for Errors Now your site is reporting, check Google Webmaster Tools.

Benchmark Metrics Again

Update Content, Test and Measure Always be creating new content for your website. Always test it and always measure it. This is the cycle for success.

Takeaway Set weekly reviews to see how your website is performing

7 Tips Reviewed

Questions?