Anything you do online can and will be used against you.
6 Factors that affect what you’ll pay for SEO 1.Niche &Competition 2.Size of the website: number of pages and page types 3.Offline locations 4.Geographic boundaries – local, national, international 5.Previous SEO work done: Existing penalties 6.Available Resources
Pricing Models: One-Time Project or Ongoing Relationship? Monthly retainer Indefinite Needs: “My website needs to sell more birthday party accessories” Project based Temporary needs: “My website has received a manual penalty..” “I’m launching my new ecommerce website. I need somebody to manage 301 redirects.” By-the-hour consulting Specialized needs: “I’m building an ecommerce platform and need consulting.”
If you don’t understand what the agency is doing month by month, then you will get frustrated when the invoice arrives.
Month 1: Technical Work Research & Analysis Planning
Technical Website Audit Keyword Analysis - uncover areas of profitability Landing Page Analysis Competitors Analysis Content Analysis - inventory of your marketing assets Editorial Calendar to support the buying cycle Setting in Reports and KPIs Detailed:
Month 2-6: Implementing Creative work Adjusting the strategy
Detailed: Building a targeted media list Creating content Targeted promotion for content Digital PR Local SEO
Setting up your Google Places / Google+ Local Page Creating and claiming listings Referencing the business from local sources Reviews acquisition strategy LOCAL SEO
How to reduce the budget Create your own high quality content using the agency’s guidelines Use all your resources Find an agency that can scale activities (reporting)
No money at all for an agency? You’ll need : Talent Creativity Relationships Assets TIME & SWEAT
Total costs: Consulting and implementing fees to digital agency Web development work to optimize site Producing new content Internal time managing SEO/ROI Analysis Total gains: Increased visits from search Sales generated from increased visits Revenue from those sales + Outside Branding Value