Online
Significant online newspaper reach (monthly) The average user visits two newspaper sites 49.5m Unique visitors duplicated 19.6m Unique visitors unduplicated (comScore figures exclude access to online newspaper sites via mobile and tablets) The average user visits 2 newspaper sites. No historical comScore data available pre Aug 2012 Total Unique Visitors is the estimated number of different individuals visiting the analysis entity during the reporting period. comScore: December 2014 Duplicated: sum of unique visitors to each newspaper site Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited Includes Express, Star, FT, Metro
UK Newsbrands are world class 196.7m monthly global unique browsers MailOnline had 196.7 million monthly global unique browsers in November Source: ABC Online November 2014
Online newsbrand readership timeline Weekday and weekend Source: IPA TouchPoints 5
Newsbrand webpages are more trusted – and consequently, so are the advertisers! Consumer levels of agreement with statement that they ‘trust the publisher’ Consumer levels of agreement with statement that they ‘trust the advertisers appearing on the publisher’ Source : The Association of Online Publishers / comScore
Newsbrand webpages are more likely to drive traffic Lift in advertiser site visitation versus matched control group Lift in advertiser-branded search term usage versus matched control group Source : The Association of Online Publishers / comScore