BCH Review November-June

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Presentation transcript:

BCH Review November-June =

BCH Review Spend - $33,800 Banners: 2,397,576 impressions, 8219 clicks, .34% CTR Pre-Roll: 778,041 impressions, 4623 clicks, 0.59% CTR, 53% completion Wallpaper: 163,342 impressions 293 clicks, .18% CTR

BCH Review Highlights: Of 836,216 views, 53% watched the video to completion Videos targeting age demographic of 55+ saw an average 2.35% CTR with a 68% completion rate. The Denver7_Golf_Sand :15 pre-roll saw the highest CTR with 4.19% The January Seminar pre-roll had the highest completion rate of 57%, The Tina :30 was a close second at 56% Campaign saw huge CTR boost in June which will continue with new modified tactics

BCH Review Highlights: Search/Keyword re-targeting has proven to be the most successful tactic. .44% CTR Since March, CTR has continued to rise and will continue to do so The recent June Knee Seminar Banner had the highest CTR at .96%

BCH Review Highlights 4,077 total pageviews with an avg time on site of 03:25. Users referred from FB spend an avg time on page of 06:58. This shows Denver7’s audience finds this info extremely relevant and engaging! Direct traffic is 84% of total users. This shows that users specifically want to come to this page for the content. The symptoms of heart failure Facebook Post brought the highest traffic on April 26. (176 pageviews) The page is currently avg. 30 pageviews a day.

BCH Review Highlights: For all posts, we had an avg. of 13,784 video views, avg. of 51 post reactions, and an avg. of 484 post clicks The common cold post was the highest received with 85 reactions and 943 total post clicks.

BCH Review BCHOrtho.com Comparing 11/16-3/17 vs 4/16-10/16 We increased overall traffic and pageviews Increased Avg. Session Duration while also increasing traffic. Means quality users We were the largest source of traffic of their site, Banners were 67% of new users Both MAKO and Seminar pages had an increase in traffic over 1,000% MAKO page had an increased avg. time on page of a whole minute

BCH Review BCHOrtho.com BCH Review BCH.org BCH Review BCHOrtho.com Comparing 6/14-7/19/17 vs 5/9-6/13 The client’s site has improved in every vertical since we began directing traffic to this domain. Both Tina and MAKO pages had an increase in traffic over 1,650% Tina Avg. Time on Site is 02:26 which is stellar performance over almost 1,000 sessions