1. Trailer World Q2 April-June=

2. Trailer World Q2 Spend - $17,500
Banners: 421,752 impressions, 704 clicks, .16% CTR
Pre-Roll: 266,910 impressions, 595 clicks, 0.22% CTR, 71.45% completion
Facebook: 3,105 clicks, 1.68% CTR, 23 Page Likes, 10 leads
SEM: 27,082 impressions, 2,429 clicks, 9% CTR

3. Trailer World Q2
Of the 266,910 impressions % watched the video to completion. This is the main metric of success as watching the video is the main thing we are asking users to do.
While we served more impressions on STN, we are receiving a much higher CTR on our own site. In fact, being above .30% CTR for banners is stellar performance.

4. Trailer World Q2
The SEM is doing really well. As you can see by the CTR curve we are steadily improving our performance. Over 80% of our calls are from the SEM number which shows it is one of the most powerful tools we have to convert users. We can also expect more clicks as CPC decreases due to the campaign gaining traction.
*Keep in mind we switched to lead-gen mid June, also April mainly performed higher due to unspent budget in March being carried over. The CTR curve is only fluctuating by .1-.2% so it is not as severe as graph indicates. Since switching to lead gen we have gotten 22 page likes and 10 leads. This is majority of campaign page likes.

5. Trailer World Q2
SEM Breakdown

6. March vs June Analytics
Trailer World
March vs June Analytics
Important Notes
Due to the client not having google analytics set up prior to this campaign starting I am having to compare the first month we ran to the most recent month.
The budget spent for both months is the same.
We have an increase in traffic, 5,007 unique users vs 3,479
Although we had a marginal decrease in session duration, we saw a slight increase in pages/session.
An avg. session duration of 00:02:58 is very good. Especially with increase in user base, the overall amount of time users have spent on his site has increased exponentially.
We are down slightly in New Sessions, this is because even though we have actually increased the number of new users coming to his site, a lot of the users a returning to the site a 2nd time. This is a good thing and shows we are grabbing quality users.