1. CAMPAIGN #2 SUMMARY Facebook/Instgram Ad #1 Facebook/Instagram Ad #2
Team
<team>
Class Period
MWF <time class meets>
Campaign Start Date
Apr 1, 2019
Campaign End Date
<date>
CAMPAIGN THEME & ASSETS
Campaign Theme
<state theme here>
Website
<insert Weebly URL>
Constant Contact 1 URL
<insert Constant Contact URL>
Constant Contact 2 URL
Facebook/Instgram Ad #1
Facebook/Instagram Ad #2
Facebook/Instagram Ad #3
How to Screenshot your Ads:
For screenshots on a PC – go to your start button > search for “snipping tool” > right-click and “pin to taskbar” > select the icon > use the “T” tool (plus sign) icon to make a box around the area you want to capture > save as jpeg or copy/paste into the doc. On a Mac - Command>Shift>4 to grab a picture of just part of the screen
To view your final Google Ads - log in to Google Ads > Campaigns > Ads & Extensions > select “More Details” at the top and you will see images for your ads on the left. Take a screenshot > place into doc

2. CAMPAIGN #2 OWNED SHARED PAID OWNED -> EARNED
AUDIENCE > OVERVIEW
FB: POST #1
IG: POST #1
Users
New Users
Sessions
Avg. Sess. Duration
Pages/Session
Pageviews
Bounce Rate
PAID
Reach
Likes
Shares
Engagements
Reach
Likes
Shares
Engagements
PERFORMANCE
PLACEMENT
People Reached
Post Engagements
Link Clicks
Amount Spent
Facebook
Instagram
Audience Network
Messenger
FB: POST #2
IG: POST #2
Reach
Likes
Shares
Engagements
Reach
Likes
Shares
Engagements
ACUISITION > OVERVIEW > USERS
PRODUCT PAGE
Pageviews
Time on Page
Clicks (to FB)
Direct
Referral
Organic
Search
DEMOGRAPHICS
Reach
All Women
All Men
FB: POST #2: w/video
IG: POST #2 w/video
PRODUCT BLOG POST PAGE
Reach
Likes
Shares
Engagements
Reach
Likes
Shares
Engagements
Pageviews
Time on Page
Clicks (to FB)
Ad #1
Ad #2
Ad #3
Clicks
Impressions
Cost Per Click
Amount Spent
Clicks
Impressions
Cost Per Click
Amount Spent
Clicks
Impressions
Cost Per Click
Amount Spent
OWNED -> EARNED #1 #2
Date sent
Open rate
Click thru rate
Bounce rate
# Sends
# Opens
# Clicks
# Opt Out
Date sent
Open rate
Click thru rate
Bounce rate
# Sends
# Opens
# Clicks
# Opt Out