© 2007 IBM Corporation The Business Value of Information N Glen Grant Alliance Manager 25 May 2007

2 Information On Demand Delivering the right information in context to optimize business processes, applications, and productivity.

©2007 IBM Corporation3 Information On Demand Information On Demand Content Action Integrate ever evolving data and content, from many different sources… Transform it into useful in-context information... Empower people and processes to take the proper action… Information on Demand Expanding Our Value Beyond Traditional Repositories Data

4 The Effects of Information Overload

5 Customer Business Issues Too much information and not knowing whats important –Not using demand signals to drive supply chain –Not using customer analysis to tailor marketing and sales –Not leveraging valuable unstructured information Multiple versions of the truth –Problems managing customer, product and partner interactions –Regulatory compliance inhibited by poor transparency Lack of trusted information –Incomplete, out-of-date, inaccurate, misinterpreted data –Difficult to understand or control how information is used Lack of agility –Inability to take advantage of opportunities for innovation –Escalating costs due to inflexible systems and changing needs

©2007 IBM Corporation6 The Information Challenge How You Use Information Can Make You Special 70% of peoples time can be spent searching for relevant information 60%+ of CEOs: Need to do a better job leveraging information Sources: IBM Attributes & Capabilities Study, 2005; Client Interviews 2004; IBM CFO Study, 2006 Top Technical Challenges Silos Lead to Inconsistency Trusted Information Not Available When Needed Cost of Information Integration Inflexibility Limits Adaptability Top Business Challenges Increase Employee Productivity Improve Business Processes Better Understand and Meet Customer Expectations Manage Risk & Compliance

©2007 IBM Corporation7 The Information Challenge How You Use Information Can Make You Special 70% of peoples time can be spent searching for relevant information 60%+ of CEOs: Need to do a better job leveraging information Sources: IBM Attributes & Capabilities Study, 2005; Client Interviews 2004; IBM CFO Study, X More Value creation by organizations effective at using Information as an Asset Information Must Become a Strategic Asset Top Technical Challenges Silos Lead to Inconsistency Trusted Information Not Available When Needed Cost of Information Integration Inflexibility Limits Adaptability Top Business Challenges Increase Employee Productivity Improve Business Processes Better Understand and Meet Customer Expectations Manage Risk & Compliance Mandate a fresh approach to managing information

©2007 IBM Corporation8 A New Breed of Information Intensive Problem Domains Information On Demand Telco Insurance RetailAutomotive Manage Convergence and Consolidation Differentiated Customer Experience Rapid Launching of Innovative New Products/ Services Single View of the Customer Single View of the Product Loss Prevention Information Enhanced Shopping Experience Merchandise & Supply Chain Innovation Regulatory & Security Compliance Cross Industry Human Resources Relationship Analysis…Information Privacy…Skills Discovery Deliver Enterprise View of the Customer Manage Risk & Compliance Control Threats & Fraud Deliver Enterprise Insight Data Governance Optimize Back Office Processes Government Call Center Relationship Management Cross Selling…Customer Service…Priority Service Enterprise Product Information Synchronization Common Quality Framework Marketing, Sales and Service Collaboration Finance & Accounting Risk & Compliance…Business Performance Management…ePayments….Real-time Analytics Procurement Healthcare Banking & Financial Markets Deliver Enterprise View of the Customer Manage Risk & Compliance Control Threats & Fraud Deliver Enterprise Insight Data Governance Optimize Back Office Processes Single view of Customer/ Citizen Fraud Elimination Public Safety Intelligent Identification Patient Safety Disease Management Predictive Medicine

©2007 IBM Corporation9 Business Value Maturity of Information Use Information On Demand Innovative Uses of Information Drive New Business Value Making Information a Strategic Asset Expanding Value Beyond Traditional Repositories Information to Manage the Business Data to Run the Business Focus on Data And Reporting Basic Information Interaction Information as a Competitive Differentiator Information to Enable Innovation Information in Context Adaptive Business Performance Flexible Information Architecture Real-time Single View of the Truth

10 Enabling Key Business Initiatives IT ProjectCustomer Value Strategic Initiative Customer Success Business Intelligence Infrastructure Rationalization Risk and Compliance Master Data Management Business Flexibility Sales Analysis Single View of Customer SAP BW Implementation Sarbanes- Oxley Process Optimization

©2007 IBM Corporation11

©2007 IBM Corporation12 About Kawasaki Europe N.V. European division of Kawasaki Heavy Industries ($11.3bn) Engines, motorcycles, jet ski watercraft, construction machinery, crushing grinding mill, airplanes helicopters, rockets, snowploughs, ship diesel engines, wind farms dealerships across 29 countries

©2007 IBM Corporation13 Key to Success Good Business Design – Consistency across Europe Result Competitive advantage over competitors Huge increase in Dealer satisfaction Huge efficiency savings on product recall compliance Required an integrated B2B extranet across Europe Customer information stored across disparate environments with no validation Information Becomes a Strategic Asset Improving the efficiency & satisfaction of the Dealer Network

14 Moving to a More Flexible Architecture Apps directly access databases (deeply tied, fragile, inconsistent) Enterprise Information Services (higher level, flexible, consistent)

©2007 IBM Corporation15 Solution Components

©2007 IBM Corporation16 There have been no issues at all with the QAS software running on the IBM platform; it runs like clockwork. When we talk to our dealers, they say Kawasaki is one of the easiest companies to deal with, with one of the most user-friendly websites that is nice & easy to use. It makes our relationship with the dealer network a very pleasant one Brian Haselgrove Senior Manager, IS Dept, Kawasaki Europe

©2007 IBM Corporation17 IBM and QAS QAS is an accredited Business Partner of IBMs Advanced Business Partner (Industry Optimized for Retail) Professionals certified on IBM Technologies Applications pre-validated on:- IBM eServer family (System i & System p) IBM Middleware technologies (WebSphere & DB2) IBM Services Orientated Architecture IBM Store Integration Framework

©2007 IBM Corporation18 Information On Demand Delivering the right information in context to optimize business processes, applications, and productivity.

©2007 IBM Corporation19 Thank you for listening Glen Grant