1 © 2007 Avaya Inc. All rights reserved.

2 Magic On Hold ® AVAYA’S Only Authorized Vendor for Messages & Music On Hold

3 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Magic On Hold® Overview Part of the total communications solution Positions you as a provider of solutions, not just an equipment vendor Help your customer –Improve their customer satisfaction –Increase revenue –Improve productivity –Reduce costs –Increase bottom line/earnings Custom Messages and/or Music Productions and/or Hardware Easy to order, install and maintain Magic On Hold handles entire process

4 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Benefits of Custom Messages Informs, educates and motivates callers Opportunity to cross sell other products and services Offers a talking newsletter Creates product awareness Distinguishes from the competition Enhances company image Reaches a captive audience Statistics 70% of all calls are placed on hold With silence on hold, 60% hang up within a minute 30% of those callers, will never call back Surveys indicate that 88% of callers prefer messages on hold to silence MOH Benefits Turns “on-hold” time into a more positive experience

5 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Magic On Hold ® Productions Talented Team Professional customer service staff Consultation for multi-switch, multi- site opportunities Professional writers Broadcast quality voice artists (English, Spanish, Portuguese) Variety of dialects In-house digital recording facility Trained technical engineers Toll free support On line customer center Easy Process One-on-one client consultation Easy client script worksheet for copy points Writers present draft Client revises and approves Client selects male or female voice and music No additional fees for Spanish or Portuguese Magic On Hold records and delivers audio After custom music or message order transmits, MOH works directly with the customer to minimize Avaya time

6 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. MOH Components Productions –A custom production can consist of both Custom Messages and Music or Music only –A custom message production is 4-minutes in duration with five to six different messages and music, designed to meet the customer’s specific needs –A duplicate production is an exact copy of the original custom production –Deploy to an unlimited number of locations Hardware (optional) –MOH device to store and play message or music productions –Unlimited number of locations

7 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Magic On Hold ® Equipment and Digital Productions Messager USB (SAP Code ) Features Plays audio from a standard USB flash drive Ships with a USB flash drive Up to 4GB flash drives supported Easily transfer audio file via with one click No special drivers or software needed 8 and 600 ohm audio output No moving parts Easily installs on all AVAYA systems Custom Productions SAP Code Custom Message SAP Code Custom Music ONLY Duplicate Production SAP Code Message or Music A custom production consists of a 4-minute production with five to six different messages and music, customized to meet end user’s needs. A duplicate production is an exact copy of the original custom production.

8 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Magic On Hold ® Equipment and Digital Productions TELink 1250i (SAP Code ) Features Load audio via Internet Checks for new audio daily Built in 10/100 Ethernet jack Standard 64 minute audio storage Expandable to 68 hours Push & pull access Stores 1000’s of messages 8 and 600 ohm audio output No moving parts Wall mountable Easily installs on all AVAYA systems Frees customer from installing updates A custom production consists of a 4-minute production with five to six different messages and music, customized to meet end user’s needs. A duplicate production is an exact copy of the original custom production. Custom Productions SAP Code Custom Message SAP Code Custom Music ONLY Duplicate Production SAP Code Message or Music

9 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Magic On Hold ® Background Music & Messaging Solution MBox Media Player (SAP Code ) Features Mask noise & background conversations Works well with other sound masking systems Create more desirable work environment Internet programmable Dual zone for overhead audio and MOH Up to 50 hours of storage 1000’s of music tracks Variety of genres Static or DHCP compatible 2 line 16 character display Automatic scheduling for music updates Offering Includes Includes music playlists, one custom production for either overhead or on hold Messages, and first year’s music licensing. Don’t lose opportunities to other background music providers that offer both speakers and music. Now Avaya can provide the end to end solution with overhead and on hold music from one system.

10 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Magic On Hold Product List SAP CodeProductDescription Messager USBThe Messager USB is a digital unit utilizing thumb drive technology for storage and playback of MP3 audio files TELink 1250iThe TELink 1250i is an Internet downloadable messaging and music playback system utilizing MP3 compression to achieve near- CD quality audio storage and playback MBox Media PlayerThe MBox is a simple yet feature rich on-site system designed to automate point of sale music and messaging applications. The MBox installs on the existing sound system and utilizes a broadband or dial up Internet connection for the programming of automatic music and message playlists and updates Single Custom Production One four minute production created to customer specs including 5 different messages with licensed music Duplicate of Original Production Exact duplicate of the master custom production described above Music Only Production One four minute licensed music production created to customer specifications with up to 4 music tracks.

11 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Connectivity Communications Manager (CM), S8XXX Servers & Gateways No Hardware Required Magic On Hold can provide audio file in WAV file format Hardware Advantages External device frees up built-in memory capacity for other applications Cost effective solution versus memory upgrade External Magic On Hold player can provide clearer audio quality and greater time capacity MOH hardware requires use of analog coupler, SAP material code Easier to change productions

12 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Configuration is Easy Communication Manager - On Hold Music & Messages Single Site –Single Custom Production, Quantity 1 –Music Only, or –Music/Message combination –Hardware Optional –MOH Interface, (required with hardware) Multi-Site –Single Custom Production, Quantity 1 –Music Only, or –Music/Message combination –Duplicate of Original Production, Quantity 1/each remaining location –Hardware Optional, Quantity 1/location –MOH Interface, (required with hardware)

13 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Easy Ordering in ASD Log into ASD Create a new request Select ‘Additional Products Catalog’ (top of list) Add product Select OK on the product category Select Music/Magic On Hold Music On Hold Interface is orderable in CM configurator.

14 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Magic On Hold ® Makes It Easy! Magic On Hold ® does all the work Professional consultation for effective productions based on vertical market to enhance the experience –Analyze demographics & statistics age, gender, nationality, region, income average hold time, why listeners are calling, commonly asked questions Professional staff writers and in-house recording studio Broadcast quality voice talent includes a variety of regional accents to meet your needs Music library includes a wide variety of genres and styles Technical support department (English & Spanish & Portuese) Total commitment to customer service After order transmits MOH works directly with the customer to select music and create the message.

15 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Contact Us Mitchell S. Keller – Magic On Hold, President – , ext. 305 Sally York– Avaya Product Manager – Brad LaRue – Magic On Hold, Channel Manager – , ext. 314

16 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. Quick Links Equipment Brochures Messager USB –BrochureBrochure –ManualManual TELink 1250i –BrochureBrochure –ManualManual Mbox Media Player –BrochureBrochure –ManualManual Demos Voices Music Web site Visit magic-on-hold.commagic-on-hold.com Installation Adding New Magic On Hold & Background Music to Avaya Servers & Gateways Document Link

17 © 2008 Avaya Inc. All rights reserved. All other trademarks are property of their respective owners. 17 © 2007 Avaya Inc. All rights reserved.