Methods to assess an organisation or business

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Presentation transcript:

Methods to assess an organisation or business

S trengths W eaknesses O pportunities T hreats SWOT analysis S trengths W eaknesses O pportunities T hreats

SWOT analysis Once an organisation is up and running, owners must regularly monitor its progress Useful for identifying strengths and areas to improve in existing activities Useful for foreseeing both opportunities and threats to inform future activities

PEST analysis P olitical E conomic S ocial T echnological Assesses external factors which may affect the organisation Examples? P olitical E conomic S ocial T echnological The clue is in the name!

PEST analysis Think of examples of the following types of factors in relation to Moulton College: Political Economic Social Technological

Combining SWOT and PEST PEST can be used to inform the opportunities and threats of the SWOT analysis

PEST and SWOT examples Use PEST and SWOT principles to evaluate: Moulton College pet shop Your placement organisation Tesco

SWOT analysis STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

SWOT analysis for Moulton College Pet Shop STRENGTHS WEAKNESSES Staff expertise Location Small premises Small product range OPPORTUNITIES THREATS Attract passing trade from garden centre, groomer, etc Voluntary employees – college students Recession Local competitors