1. PEST ANALYSIS Sports & Entertainment Marketing

2. PEST stands for… P OLITICAL FACTORS E CONOMIC FACTORS S OCIAL FACTORS T ECHNOLOGICAL FACTORS

3. What is PEST Analysis? An organizations operating environment can be analyzed by looking at: – External forces (those factors that an organization has no control over), – Internal forces (factors that an organization has direct control over)

4. Political and Economical Political factors include: Legislation Political influences Changes in government & policy Economical factors include: Inflation rate Interest rates Employment/unemployment Trade deficits Public spending/borrowing

5. Social and Technological Social factors include: Consumer attitudes Consumer interests Consumer opinions Population growth Consumer wealth Technological factors include: Impact of Internet Changes in packaging technology Technological developments that can have an impact on the mix