ONLINE CERTIFICATION REVIEW COURSES: SOCIAL, EMAIL ASSETS November 2017 APICS Corporate Marketing

The value of distance learning – mix and match bullets We are pleased to offer online certification training opportunities through our APICS partners. These online courses offer a flexible training option to meet the needs of busy supply chain professionals. Candidates interested in online courses benefit from learning the same content and certified instructors delivering real-time instruction as classroom-based courses, with the added convenience of participating from their own computer. Each course is open to a maximum of 25 students to ensure a high-quality experience. What is distance learning? Distance learning, or synchronous online courses, are real-time courses with a live instructor and student group. These courses are not pre-recorded or out-of-the-box. Instead, they offer a high-quality interactive student experience, with the convenience of learning online from your home or office computer. Our Online Certification Review Courses are perfect for busy professionals. Courses are scheduled at convenient times, with just a few hours’ weekly commitment. Tune in anywhere from your laptop or desktop. Our Online Certification Review Courses provide a high-touch experience. With a maximum registration of 25 students per course, instructors will be able to provide personal attention and feedback in real time. The webinar format offers opportunities for students to “raise their hands,” “draw on the board,” and more. Our online courses are led by experienced APICS Recognized Instructors, just like our face-to-face sessions.

Email copy example Dear [first], We are pleased to offer new APICS Online Certification Review Courses, in which APICS instructors will lead real-time distance learning on the APICS certification topics. Each training will be delivered in a live webinar format by an APICS Recognized Instructor. To ensure a high-quality, interactive experience, each session will be open exclusively to 25 students. Register soon to save your spot! See the complete course schedule below to find the courses that work for you. [schedule of your upcoming online courses, hyperlinked to registration pages] [Partner] members, non-members, and those affiliated with other APICS chapters are all welcome to register. The price for each course is [$ amount] per student. For more information about pricing, registration, and participation, please contact [our chapter] at [email]. Sincerely, [partner contact information here]

Social post copy Copy samples Best practices Now available: APICS certification review courses – online! Prepare for the CLTD, CSCP, or CPIM with a live instructor, in a convenient webinar format. Learn more at [link] Take a live APICS certification review course from the comfort of your own computer, with our new online offering! Learn more at [link] Want to get your APICS certification, but don’t have time or budget to travel for class? Learn online with a certified instructor! Find your course at [link] New in 2018! Online Certification Review Courses, with a live certified instructor and convenient webinar format. Sign up today at [link] Registration closes soon for our [date range] Online [CLTD/CSCP/CPIM] Review Course. Learn more or save your spot today at [link] 280 characters: Twitter recently raised its limit to 280 characters, so you can currently use the same posts for Facebook, Twitter, and LinkedIn. Keep it short: Even on Facebook, shorter posts perform better. Don’t get too wordy or you’ll lose interactions. Bring them to your website and then provide the details. Be consistent: Roll out the same campaigns across multiple platforms, giving audiences more opportunity to hear your message. Use images: A headshot of your course instructor, screenshot of a course in action, or even tasteful stock photography can make your content go further. Link to 2017 social media image size guide: https://goo.gl/oHPbPR

Social ideas – beyond the post Content Official guidelines – social advertising 4-1-1: On social platforms, a good rule of thumb is to post 4 pieces of relevant original content and share 1 relevant third- party post for every 1 self-promoting post. Relevant content: Determine your target audience (the people you want to sell to, plus the people who already follow you). Make materials that are inherently interesting to them and elevate your brand standing. Examples include thoughtful blogs, helpful tips, and touching stories. Third-party content: Often, there is not enough time to create something brand new, and the perfect content already exists. Without promoting APICS competitors, it’s a great idea to share, like, and re-post outside content. Examples include academic and consulting studies, great journalism, and quips from thought leaders connected to the APICS global community. Facebook boosted post guidance: www.facebook.com/business/a/boost-a-post Facebook lookalike audience guidance: www.facebook.com/business/a/lookalike-audiences LinkedIn boosted post guidance: business.linkedin.com/marketing-solutions/native-advertising LinkedIn text ad guidance: business.linkedin.com/marketing-solutions/ppc-advertising Twitter boosted post guidance: business.twitter.com/en/advertising/campaign-types/quick- promote.html Link to 2017 social media image size guide: https://goo.gl/oHPbPR