1. Advanced Social Media Marketing

2. Certification and Fees Online Delivery
CONTENTS
Broad Contours
Key Features
Course Content
Course Schedule
Instructor
Certification and Fees
Online Delivery

3. BROAD CONTOURS
Delivery Methodology: Direct to Device; Live, Online, Interactive Sessions
Duration: 7 weeks; 3 hours per week
Course Start Date: Jan 21 , 2016
Schedule: Every Saturday, 05:30 PM – 08:30 PM IST
Fees: INR 14,999 + applicable taxes

4. KEY FEATURES
21 hours of live, instructor-led learning with a focus on hands-on-experience (learn by doing)
Live Q&A and Feedback Session with the instructor for doubt clearing and improvement
Use of case studies and live examples for holistic learning
Guided Assignment for application of concepts and building confidence

5. COURSE CONTENT
Module 1: Introduction to Social Media Marketing (SMM) and Blogging
What can you expect from a SMM campaign?
What to measure and what is relevant?
Content Marketing
Blogging and Branding
Module 2: Facebook and Twitter Branding
Facebook Do's and Don'ts
Using Facebook Insights
Twitter Features core details
Branding building and Consumer Engagement
Using Twitter Analytics
Module 3: Google Analytics for Social Media
Demographics, Views, Hits, Location statistics from Google Analytics
How to use this statistics for better SMM campaign results
Using Analytics to calculate ROI of your SMM campaigns

6. Live Q&A and Feedback Session
COURSE CONTENT
Module 4:  Influencer Marketing
Finding your influencers
ROI from Influencer Marketing
Social media contests
Module 5:  Online Reputation Management
Social Media Backup policy
Brand Monitoring
Real-time and or Automation: What works when
Module 6: 
Live Q&A and Feedback Session
Module 7: Real Time Assignment

7. LEARNING PLAN Online Reputation Management Session Date Time (IST)
Module Topic 1
21 January 2017
05:30 PM - 08:30 PM
Introduction to SMM and Blogging 2
28 January 2017
Facebook and Twitter Branding 3
04 February 2017
Google Analytics for Social Media 4
11 February 2017
Influencer Marketing 5
18 February 2017
Online Reputation Management 6
25 February 2017
Live Q&A and Feedback Session 7
04 March 2017
Real Time Assignment

8. Ananthanarayanan V INSTRUCTOR Alumnus of IIM Indore.
Founder of Techdivine Creative Services, a digital marketing & social media services agency.
Specializes in delivering ROI (goal oriented) campaigns for corporate brands.
Conducted corporate trainings for participants across 14 industries on Digital Marketing, Branding and Entrepreneurship.
Winner of Global Peter Drucker Challenge 2014, Awarded Best Digital Marketing Professional in India by CMO Council & World Marketing Congress
LinkedIn Profile

9. CERTIFICATION AND FEES
Course Fee
The course fee is Rs 14,999 plus 15% service tax.
Certification Criteria
An exam will be conducted at the end of the course. On clearing the exam with a minimum of 70% marks, training.com will issue a certificate of successful completion.
One re-attempt will be provided in case the candidate scores less than 70%.
A Participation certificate will be issued if the candidate does not score 70% after two attempts.

10. ONLINE DELIVERY Our courses are delivered in the direct to device mode
The live, instructor-led sessions can be accessed from your PC/Laptop using a reliable internet connection
System Requirements
PC/Laptop
Web Camera
Headphone with Mic
Internet connection with > 1Mbps Speed
This self-diagnostic test will verify if you meet the necessary software requirements (webcam, mike and internet speed cannot be verified through this link)

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