Events, Online and Beyond Video storytelling Events, Online and Beyond

About us Melissa Murphy Director of Special Events 13 years at Saint Ignatius High School in Cleveland Angela LoBue Manager of Communications Six years at Saint Ignatius High School in Cleveland Evolution of roles – Melissa in terms of number of events, Ange in terms of department shifts

How do you use video?

Why use video? Evolution and objectives Started using videos in 2010 Began with Alumni Appreciation Dinner Videos acted as an addition to event 2011 introduced video into Athletic Hall of Fame event Videos replaced honoree remarks 2012 combined awards to create Alumni Awards Night

Why use video? Evolution and objectives Choosing a partner – vendor relationships matter Thinking beyond one single event Community is the Classroom used for Leadership Level Thank You event Advancement and Communications working together Pros/cons, feedback received Alumni Awards Night, Athletic Hall of Fame, Freshman Family Welcome (Admissions), Holiday videos Thanksgiving, Christmas, Leadership Reception, Reunion Invitations, Wildcats Roar, Christmas Food Drive, Donor Relations, Annual Fund, Giving Day, Scholarship Drive, Enrichment Programs (Admissions), Game Day Experience, Adult Spirituality Invitation, Parent Club programs

Vendor relationships matter Local production company relationship was established Shared video content Ability to conduct interviews outside of state Ease of access to campus Comfort level between client and vendor Access to historical archives Video storage and hosting availability Deep understanding of school’s mission The more you do, the more you’ll do. In-house videos, scheduling

Video best practices Keep videos around 3 minutes in length No more than 7 interview subjects Incorporate past video footage when possible, augment with still photos Change up camera angle and background options Brand videos with lower thirds, design elements, “spinning seal” Three versions of event video - :30, :60, full length

The beauty is in the details

Where do the videos go? Enewletters YouTube Channel At event Email thank you/follow up Burn DVDs for honorees Posted to website In-game videos Shared on social media – instagram, Facebook, Twitter

Beyond video during events Consider using Facebook Live Broadcasting and archiving events Capture your own b-roll

Thank you Questions? For more videos, visit our YouTube Channel at youtube.com/SIHSCleveland