The Art of Consumer Opt-Ins July 6, 2016

What are Consumer Opt-Ins? Consumer Opt-Ins are: Print products offered to Toronto Star subscribers that wish to enhance their subscription with specific content The ART of Consumer Opt-Ins is the value they provide to advertisers due to their: Active readership keen to read the product each week Requested readership who pay a premium to receive the product Targeted readership that meets advertiser’s needs Leverage The Star brand With cost-effective advertising solutions: Staying power for your ads Various and unique ad positions available Custom content opportunities Add mass & domination to your campaign The Star currently offers the following opt-in products: Starweek, That’s Puzzling and New York Times supplement

Starweek Weekly Television Listings Magazine 45% 55% 47% 77% 65% 38% 648,000 readers every week 126,500weekly distribution* Loyal: 64% read 3 or 4 out of 4 Starweek editions Committed: Subscribers pay an additional $0.75 to receive a copy of Starweek with their Saturday Star subscription Engaged: One-half of Starweek readers read an edition 3+ times 507,000 readers in Toronto CMA: 46/54 Men/Women 46% Adults 65+ 28% Boomers (A50-64) 26% Adults 25-54 77% Homeowners 64% Married/Living Together 38% Bachelor’s Degree+ $83.3K Average HHI Starweek Weekly Television Listings Magazine Starweek is a valuable daily planning tool for dedicated readers. Over 50 pages of content, including: detailed show listings by ½ hour time blocks; a daily “Worth Watching” feature; TV-based puzzles and games; and more. Starweek is available as an opt-in subscription, as well as in single copy editions, of The Saturday Star. 45% 55% 47% 77% 65% 38% $83.2K Men Women Adults 65+ Home Owners Married/Living Together Bachelor’s Degree+ Average HHI Source: Vividata Q4-2015, Ontario Adults 18+, Starweek AIR; *Internal Distribution Stats, 2015

Starweek 2016 Advertising Rates Ad Units & Rates Toronto Deadlines Full Page (10” x 10 3/8”) $6,494 Outside Back Cover (10'' x 10 3/8") $8,118 Cover Banner (10'' x2") $1,921 2/3 Horizontal (10'' x 7") $4,308 1/2 Page Vertical (4 7/8'' x 10 3/8") $3,247 1/2 Page Horizontal (10'' x 5") 1/4 Page (4 7/8'' x 5") $1,624 Inside Banner (10'' x2 13/16") $1,348 Double Page Spread - centre only (20 3/4'' x 10 3/8") $14,342 Deadlines Booking Deadline – Mondays 5pm (12 days prior) Material Deadline – Thursday 5pm (9 days prior)

That’s Puzzling 40 Page Puzzle Book 2016 Advertising Rates 20,000 THAT’S PUZZLING is a fun and exciting puzzle book with over 40 pages with more than 20 diverse puzzles with a variety of difficulty levels, many unique to this publication, such as Lexicon, Boggle, Jumble for Kids, Scrabblegrams and Jumble Crossword. THAT’S PUZZLING is distributed weekly to Saturday Star subscribers for an additional cost of $0.50, as well as within single copies of the Friday edition of the Toronto Star. Bundled advertising opportunities are available. 20,000 Weekly distribution* 2016 Advertising Rates Ad Units & Rates Size Toronto Inside Front Cover 6 1/4" x 9 1/4" $500 Outside Back Cover Deadlines Booking Deadline – Mondays 5pm (12 days prior) Material Deadline – Thursdays 5pm (12 days prior)

New York Times International & Book Review 80,800+ Print Thought-provoking, insightful and entertaining. The New York Times and Book Review attracts an affluent, educated and mature audience. Home delivery subscribers to Saturday edition of The Hamilton Spectator & Waterloo Record, and Sunday edition of Toronto Star are invited to opt-in to receive The New York Times sections at a cost of only $1.50 per week. Print 60,550 Toronto 4,424 Waterloo 15,850 Hamilton Total Weekly Distribution 80,800+ The NYT Audience* 42% 76% 94% 89% 53% 47% 78% HHI $100K+ Educated Adults 50+ Home Owners Male Female Readers have a university or college education read all of the past 4 issues *Source: Toronto Star New York Times Supplement Subscriber Online Survey, January 2015

New York Times 2016 Advertising Rates 16 Page NYT News Broadsheet Section Toronto Hamilton Section Front Banner $3,000 $900 Half Page 3 $4,000 $1,000 Full Page 5 $7,500 $1,875 Half Page 7 Half Page 9 Half Page 11 Crossword Page Banner $750 Full Page - OBC 12 Page NYT Book Review Tabloid Section Full Page 3 $5,000 Frequency Discounts 6x 10% 13x 20% 26x 30% 52x 40% Deadlines Booking Deadline – Wednesday 4:30pm Material Deadline – Wednesday 4:30pm Bonus: Full page insertion in Turning Points 2017 magazine, distribution 30,000 included at 26 and 52x insertion rate