1. A snapshot of changing Indian News Media Industry

2. Indian media industry – The past and the future
Source: KPMG in India’s analysis and estimates,

3. Indian media industry – The past and the future (2)
Source: KPMG in India’s analysis and estimates,

4. Indian media industry – The past and the future
Source: KPMG in India’s analysis and estimates,

5. Indian media industry – The past and the future (2)
Source: KPMG in India’s analysis and estimates,

6. Indian media industry – The past and the future
Source: KPMG in India’s analysis and estimates,

7. Digital has led the M&E growth
Avg: 13%
Source: FICCI-EY report 2018

8. Winds of change – The rise of digital

9. Explosion of internet users
CAGR: 12.4%
Source:

10. Significant smartphone penetration
CAGR: 68%
Source: Digital media: Rise of on-demand content report by Deloitte

11. The social network CAGR: 17%
Source:

12. The video revolution
CAGR: 22%
CAGR: 33%
YouTube and Facebook alone account for 42% and 47% of overall videos consumed online
Source: EY analysis; Report by Kantar IMRB and Culture Machine

13. Changing consumer behaviour – Wireless data subscribers by technology
CAGR: 19%
604
521
429
Source: The ‘Digital First’ journey report by FICCI & KPMG

14. Changing consumer behaviour – Facebook
* Estimated as of Dec 2018 by Statista
Source:

15. Changing consumer behaviour – Online purchases increasing
CAGR: 25%
Source: Statista

16. Television

17. Healthy viewership growth
CAGR
22%
15% 5%
21%
48%
Source: FICCI-EY report 2018

18. Print

19. Sales of Indian language dailies stagnant
CAGR: 0.2%
Source: ABC; comprises top 10 regional dailies

20. Sales of English dailies declining
CAGR: -4%
ABC trends: State
Source: ABC; comprises of 22 English dailies in the Jan-Jun period

21. Advertisement spends

22. Digital advertisement spends
CAGR: 32%
68% of 2017 spends is from Facebook and Google
9% of estimates spend is from the traditional media houses
Source: KPMG in India’s analysis and estimates, 2017; Economic times

23. TV advertisement spends
CAGR: 13%
Source: KPMG in India’s analysis based on data collected from industry discussions

24. Print advertisement spends
CAGR: -2.0%
Source: Internal estimates (figs taken from top leading newspapers in India)

25. English newspaper advertisement spends
CAGR: -3.7%
Source: Internal estimates (figs taken from top 4 leading English newspapers in India)

26. Vernacular newspaper advertisement spends
CAGR: 0.9%
Source: Internal estimates (figs taken from top 5 leading Vernacular newspapers in India)

27. CAGR of advertisement spends (2015-2018)
32%
13%
-2.0%
Digital TV
Print

28. How Indian media is coping with the above – ABP experience

29. How Indian media is coping with the above – ABP experience
Product localization
Advertising innovation
Adjacent business

30. How Indian media is coping with the above – ABP experience
Product localization
Advertising innovation
Adjacent business

31. Paper-in-Paper – A new concept
ABP main paper
Durgapur
Full newspaper within the main newspaper, for the local edition

32. Hyperlocal – First page
Hyperlocal snippet news
Hyperlocal front page news
AR coded video content
Hyperlocal weather
Additional “front page” inventory

33. Hyperlocal – Listings and Classifieds
Hyperlocal Information
Cinema
Police
Hospital
Train
Bus
Ambulance
Blood Bank, etc
Quiz and polls on local
topics
Bottom half page for Local classifieds

34. Hyperlocal – Citizen journalism
Different features for all 7 days of the week
Monday – Local schools/ colleges
Tuesday – Local culture
Wednesday – Local business
Thursday – Health and local health services
Friday – Local agriculture
Saturday: Contributions from local kids
Sunday – Local travel
Letters from local readers
Citizen Journalist
Content from local eminent persons

35. Results

36. How Indian media is coping with the above – ABP experience
Product localization
Advertising innovation
Cooperation
Small advertiser conversion
Adjacent business

37. One India – One Plan for One Country
A unique media offering
for select advertising partners
Offers total of 28 million readers across India

38. The Journey so far…
5x growth in 5 years

39. How Indian media is coping with the above – ABP experience
Product localization
Advertising innovation
Cooperation
Small advertiser conversion
Adjacent business

40. The Long Tail – The opportunity
Over 1000 small advertisers
Many in remote areas
Low access to digital marketing or TV
Run by ambitious growth focussed entrepreneurs

41. What did we do?
Identified over 200 such advertisers in metros and small towns
Created a team to cater to these advertisers
Created affordable print plan based on frequency
Used vacant advertising inventory

42. Results

43. How Indian media is coping with the above – ABP experience
Product localization
Advertising innovation
Adjacent business
ABP Weddings

44. Matrimonial classifieds – Print & Online
Major Players- Market Share
Business Model of BM
Revenue of BM
Trends in the Matrimony Market
ABP Matrimony Differentiators
Why ABP Matrimony
Source: Juxt consult, Deloitte Analysis, ABP management

45. We took the challenge and disrupted the disrupters

46. What is a successful reinvention of a market leader? + =
More than double the revenues of
Market leader in 3 years
* Figures are indicative only

47. YOU
THANK