How to Build Your Social Media Platform

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Presentation transcript:

How to Build Your Social Media Platform clever ideas to bring customers to your shop

Why social media? It’s not about numbers It’s about influence It’s about getting your message out to people who haven’t discovered you yet It’s about controlling your message It’s about saving marketing dollars in a competitive business environment

Why me? * an average of 600,000 monthly page views (according to Google Analytics) * 270,000 + followers *114,000 + Pinterest subscribers (1.8 million monthly views) * 69,000 + Facebook likes * 17,000 + Feed subscribers * 55,000 Instagram followers * 8,800 + Google + followers * 7,300 + Twitter followers

How Did I Get There? Think outside the box What sets your brand apart? Network Consider partnering with different types of brands Look for unique opportunities

Let’s Get Specific Pinterest How can pinterest help your business? Small following? Join large group pin boards Create pinnable images Create themed boards Host a hashtag on pinterest Collborate with authors

Facebook Why use facebook? Create a group rather than a page Host Facebook lives Unboxing event Ask questions to increase interaction

Instagram Why use Instagram? Follow and comment on other book pages Use Instagram stories Host a contest Keep brand in mind when posting

Twitter Why use twitter? Network with other book twitter accounts Retweet Favorite author quotes to promote Use hashtags

Blog Why have a blog? Complete creative ownership Create content to be shared on social media Place for readers to invest Share events Increase online presence

E-mail List Why have an e-mail list? Send out event calendars Mail chimp Different lists Send out books of the month Coupons

e-mail: karianne@thistlewoodfarms.com So Close To Amazing KariAnne Wood e-mail: karianne@thistlewoodfarms.com