Introduction to Social Media Twitter: @Chris_Lum_Lee Instagram: @c_lum_lee Facebook: /FromPearlCity E-Mail: clumlee@ymail.com 1

What is Social Media? Social media is the collective of online communication channels dedicated to community-based input, interaction, content-sharing and collaboration. -http://whatis.techtarget.com/definition/social-media Social media is a series of websites and applications designed to allow people to share content quickly, efficiently and in real-time. -https://www.thebalance.com/what-is-social-media-2890301 2

Common Social Media Platforms 3

Session Goals Reasons for social media Features Requirements Types of social media Which platform is the best? What should clubs have? The dark side of social media platforms Remedies Where to learn how to use social media 4

Reasons For Social Media Connect with people Friends, family, community Follow organizations/groups/etc. News, artists, etc Share information News, photos Show action Cost-effective Cheaper than most media “Sign of the times” 5

Reasons For Social Media - Comparison Traditional PR methods Using social media methods Signs Banners TV ads Radio ads Newspaper ads Web hosting Mailing costs Flyers Premium advertising Web hosting Upgraded services 6

Features User accounts Profile pages Interactions Friends/followers/hastags/etc. Feeds Personalization Notifications Information updating or sharing Feedback availability 7

Requirements Internet access Valid e-mail address Device Computer (laptop or desktop) Tablet (Nook, iPad, Surface, etc.) Smartphone (Apple or Android operating systems) FYI: If your device does not have enough space to allow for an added social media app, your device will tell you. 8

Types of Social Media Profile pages Photo albums Blogging Chat & direct messaging Professional Video Personals Websites 9

Which platform is the best? 10

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What Should Clubs Have? 12

What Should Clubs Have? Clubs need to have a social media integration plan/strategy What are you trying to accomplish? Club social media policy Designation of duties Posting and replying Who is your target audience? How will you reach your target audience? What is your period of time? What is the budget? How will you evaluate your success? 13

!!!CAUTION!!! The use of social media is not intended to be one-time. The use of social media must be continuous. Interaction must be maintained when possible. 14

The Dark Side of Social Media Platforms Spam Self-image manipulation Information overload Cloning / Hacking Cyberstalking Trolling / Cyberbullying / harassment Fake news Dangerous meet-ups Strange things 15

The Dark Side of Social Media Platforms 16

Remedies Legal (great) Safeguard by social media platforms (good) Being vigilant (best) There is no Nigerian money  Blocking and privacy Don’t click links you don’t know Consider using a VPN / anti-virus Meet in public places Stanger danger 17

Remedies 18

Where to Learn How to Use Social Media Books Google Friends and family Youtube District 50 Lions Club (perhaps coming soon *hint hint hint*) 19

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