Driving more business to you!. Is your business easy to find online ?

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Presentation transcript:

Driving more business to you!

Is your business easy to find online ?

Are you regularly monitoring and enhancing your reputation online?

Are you active in all the places where your target customers hang out online?

Do you have an easy, automated way to follow up with them over time ?

Why not?

Truth: Marketing has shifted from a one-way broadcast to a multi-point conversation

97% of consumers use online searches when researching products or services

78% of consumers trust peer recommendations

Only 14% trust ads

The new word of mouth is online social media like Facebook and Twitter

Facebook and Twitter have 700,000,000 members combined

Those members seek and make recommendations for products, services & experiences for friends & followers

The fastest growing demographic among Facebook users is to 65 year-old women

YouTube is now the second largest search engine

YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos

People go there to look for videos to answer their questions, show them how to do something, or review a product or business

There are more than 200,000,000 blogs

People are more likely to visit blogs that align with their interests because blogs are non-selling environments

Whether you know it or not, your prospects & customers are using social media

91% of Americans have mobile phones

20% of them (about 45 million people) have phones with Internet capability

152 billion mobile text messages are sent each month

90% of text messages are read within one minute of receipt

Do you have a plan for using mobile phone marketing for your business?

Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?

24 of the 25 largest newspapers experienced record declines in circulation in the past year

Why are the Yellow Pages like Nursing Homes?

Theyre shockingly expensive and few people under 70 use them

According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phones

Marketing online isnt an option anymore its a requirement

Its where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved

Marketing online is no longer just about having a Web site where people come to find your business

Its about actively capturing leads and going where they are so you can connect with them there

Only 26% Good news: of small businesses have invested any time or effort in marketing online

There is still time to get established before its too late

How?

Three steps: Get out there and get found Engage Follow up

Get out there & get found Google is important but you also need to be present where your customers spend time

Get out there & get found But its not set and forget. You need to stay fresh

Get out there & get found Internet search engines, directories & social media are like big grocery stores

Get out there & get found Theres a sell by date on every message -- and its today

Get out there & get found If youre not delivering something new on a regular basis, other messages are going to replace yours on the shelves

Engage Once you get found, engage with your prospects on their terms.

Engage Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel

Engage Then start offering more insightful information, expert perspective, recommendations, news, coupons, membership privileges…

Engage Build relationships Earn their trust Earn their business

Follow Up Continue to engage & follow up

Follow Up Continue to provide valuable information Respond to comments and questions

It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you Follow Up

The quickest way to start mobile marketing? Follow up with mobile text messages Follow Up

Recap: Get out there and get found Engage Follow up

What are the keys to a successful online marketing program for your business ?

Get started right now

Integrate all the elements so they amplify each other search engines, video, social media, mobile marketing

Do it with zero extra work on your part

Thats where we come in.

Step one: Your Blueprint

Complete marketing assessment Which elements Where to start How to build incrementally How to do it with zero extra work Measure results

Just like landscape design or remodel design Your plan to keep & execute however you wish

One time cost of $X,000

Lets get started right now Call today toll-free InternetTrafficSpecialists.com