Dr Rachel Odams, PR Manager Siemens Energy UK TRS Communications 2014 Dr Rachel Odams, PR Manager Siemens Energy UK

Skills are at the top of the national agenda but we still have a problem! Skills gap – anticipated shortfall of over 1.2 million engineers (Royal Society for Engineering and Engineering UK) Retiring engineering workforce – gap is widening between leavers and joiners! Redundancy – ever greater numbers people are finding themselves out of work New challenges and new types of employees entering the workforce e.g. ex-services personnel, returning workers, more women Youth unemployment – estimated 1 million young people under the age of 25 are unemployed

We have a fantastic tool in TRS that offers a real solution to help address UK skills issues National in scope Backed by high profile companies and people Inclusive and open to any type of employer or employee group Easy to use Scaleable – online functionality and scope easy to change to bring in new organisations and people It works – the results so far have been good for participating employers and candidates TRS is currently researching usage and results trends to further improve the service  

Our challenge is to spread the word further...   We need to bring extend our reach with three key groups: Employers who can register to be part of TRS for recruitment Potential employees/candidates Influencers/partners e.g. Universities, Professional bodies, who provide useful channels for potential employees and for talent development/direction We can leverage our combined strength and resources as a group of companies and the backing we have from BIS We can leverage the networks we have already to spread the message further Partner companies are already promoting TRS in their communications – we want to build on this to create a stronger more optimised common platform

A clear campaign approach will help provide focus Our objectives are to raise awareness and increase uptake of TRS amongst companies, employees and potential partner organisations The campaign we are proposing for 2014 is “getting to10,000” consisting of various tactical elements:   Core messages that can be used in all communications Supporting collateral – literature, case studies, online Website re-launch that can be used to extend our network Kick-off TRS event with high profile endorsement – targeting in the main users of the system, especially employees/candidates to help “tell the TRS story” Media plan for TRS as a whole but which incorporates partner companies Social media plan (twitter, facebook, LinkedIn)

Next steps Create a strong Communications group and network from partner and related organisations which includes key recruitment as well as communications contacts Use a variety of media to communicate achievements, including case studies and campaign updates about the “getting to 10,000” campaign Develop a full-blown communications plan and calendar for 2014 Secure Steering Group buy-in and support to communications approach

Dr Rachel Odams PR Manager Siemens Energy UK Sir Willliams Siemens Square Frimley Camberley GU16 8QD Mobile: +44 (0) 7808 824209 Email: rachel,odams@siemens.com http://www.siemens.co.uk