1. Employer Engagement Achieving the Gatsby Benchmarks
This workshop will explore the best practice that exists to help and support practitioners in working towards and achieving the Gatsby benchmarks.
Employer Engagement
Stuart Graham & Nicola Roberts
Inspira

2. Effective Employer Engagement Activity – Pitching your Ask
Overview
National update
Effective Employer Engagement
Activity – Pitching your Ask
Give an Hour
Warning: This will probably raise more questions than answers, but that’s good!

3. 3146 schools and colleges across in the UK
1 - A stable careers programme 6%
2 - Learning from career and labour market information
32%
3 - Addressing the needs of each pupil
13%
4 - Linking curriculum learning to careers
26%
5 - Encounters with employers and employees
38%
6 - Experiences of workplaces
37%
7 - Encounters with further and higher education
12%
8 - Personal Guidance
49%
CEC data as of July 2018

4. Deliver the Gatsby Benchmarks by the end of 2020
At least nine employer activities per young person - one employer encounter in each year of secondary education and a further two experiences of the workplace
School surveys, collected over 2016 and 2017, show that about two thirds of those minimum nine activities are taking place already
This translates into about 4 million employer encounters each year and about 1 million workplace experiences
The volume gap shows that we need another 1.7 million employer interactions each year

6. Engaging Employers Top Five Tips Plan ahead Who and how to engage
Making new employer connections
Getting the most out of activities
Maintaining strong relationships

7. Plan Ahead HOW could a business help my students?
HOW could a business help you and your colleagues?
What sort of businesses would be most suitable?
Be familiar with Labour Market Intelligence
Plan Ahead

8. Plan Ahead WHY WOULD a business help your students?
WHY WOULD a business help you and your colleagues?

9. Map who you already know or work with
Map who you already know or work with? Enterprise Adviser, Staff, students, parents, suppliers, employers, governors
Assess and audit appropriateness, research, involve students as a project
Who will centrally maintain your employer network? Keep it simple, be aware of GDPR
Who and how to engage

10. Client Relationship Management (CRM) – is it?
CRM is a software programme designed to maintain and manage all your contacts and activities Or
A culture within your organisation that everyone understands and commits to?

11. Making new employer connections
Use social media, attend external employer networking events, raise your own profile
What is your ask, and don’t be afraid to ask, you’ll be amazed
What’s in it for the business?
Making new employer connections

12. Getting the most out of activities
Clarity and communicate, agree outputs and impact measures, win-win
Meeting and greeting, safeguarding , 1st impressions, get the basics right, do a walk through yourself
Stimulate engagement from students, research the employer, charm them with facts
Follow up – thank you, celebrate success, PR, immediate social media
Getting the most out of activities

13. Communicate like a business, because you are a business…
What is your communication strategy?
How many of you have a Twitter, Facebook or Linkedin account?
How long does it take you to promote good news on your social media platform?
How many of you have used students to help develop your social media strategy and campaign?

14. Maintaining strong relationships
Record and track activity, outcome and impact
Keep them informed, send updates, invite them to school events, use social media
Be aware of your touchpoints – map your employer journey – mystery shopping exercise
Keep your promise and celebrate success!!!
Maintaining strong relationships

15. Track, record, evidence and measure impact – the so what?
The new to be launched Careers Leaders programme (updated TRACKER) Ensure your registered and receiving updates and attending workshops, webinars Knowing the so what, helps promote and develop your network and is great for marketing

16. Fun Bit!!!
Task
Your Enterprise Adviser has put you in touch with an international civil engineering company who are currently building a brand new £250m hospital in your town. They have expressed an interest in working with a local school and are open to ideas and have agreed to meet. Prepare a short 2min pitch outlining the opportunities and benefits for both the school and the business. (Note: You are competing with 5 other schools who have also been approached but the company will only choose one school to work with)

17. The WHY, did you think about?
Apprenticeship Levy
Degree Apprenticeships
Addressing stereotypes
Identifying Talent
Corporate Social Responsibility
Public Services (Social Value) Act 2012
CPD opportunities for their staff
Giving Something Back
Work shadowing
PR opportunities
Helping them meet social output KPIs in the tenders
Graduate internships
Undertaking project work
Becoming an Enterprise Adviser
Becoming a Governor
Ask them to sponsor awards
Ask them to sponsor teaching resources/space
Give them access to your gym/4G pitch

19. www.inspira.org.uk/corporate Search @inspiraforlife