Attitudinal Survey 2014 French 35-49 March 2014.

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Presentation transcript:

Attitudinal Survey 2014 French 35-49 March 2014

Perceptions of Advertising And the survey says… In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages Year after year television advertising is quoted as the top performer

Most Influential Advertising French 35-49 Q. Which ONE of the following media carries advertising that you believe to be the most influential? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Authoritative Advertising French 35-49 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Powerful Advertising French 35-49 Q. Which ONE of the following media carries advertising that you believe to be the most powerful? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Effective Advertising French 35-49 Q. Which ONE of the following media carries advertising that you believe to be the most effective? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Persuasive Advertising French 35-49 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Engaging Advertising French 35-49 Q. Which ONE of the following media carries advertising that you believe to be the most engaging? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Relevant Advertising French 35-49 Q. Which ONE of the following media carries advertising that you believe to be the most relevant? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Effective Video Advertising French 35-49 Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014