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Attitudinal Survey 2011 Quebec Adults 18+ May 2011.

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Presentation on theme: "Attitudinal Survey 2011 Quebec Adults 18+ May 2011."— Presentation transcript:

1 Attitudinal Survey 2011 Quebec Adults 18+ May 2011

2 Most Influential Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most influential? Source: BBM Analytics OmniVU May 2011

3 Most Authoritative Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most authoritative? Source: BBM Analytics OmniVU May 2011

4 Most Powerful Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most powerful? Source: BBM Analytics OmniVU May 2011

5 Most Effective Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most effective? Source: BBM Analytics OmniVU May 2011

6 Most Persuasive Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most persuasive? Source: BBM Analytics OmniVU May 2011

7 Most Engaging Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most engaging? Source: BBM Analytics OmniVU May 2011

8 Most Relevant Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most relevant? Source: BBM Analytics OmniVU May 2011

9 Main Source for News % Quebec Adults 18+ Q: Which ONE of the following media is your primary source for News? Source: BBM Analytics OmniVU May 2011


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