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Promotions Workshop Embrace Social Media.

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Presentation on theme: "Promotions Workshop Embrace Social Media."— Presentation transcript:

1 Promotions Workshop Embrace Social Media

2 Embrace Social Media Agenda
Why use Social Media? How it works – Engagement Marketing Key Elements Group Break Out – Social Media Plan Group Presentations

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6 Word of Mouth Drives People to Your Door
Word of Mouth Drives People to Your Door. Your customers' testimonials carry more credibility than any marketing message you could ever deliver yourself. 90% of consumers trust recommendations from people they know while only 14% trust advertising.

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8 Provide a WOW. Experience
Provide a WOW! Experience. If you want to grow your business, the key is to consistently deliver a great customer experience!

9 Provide a WOW. Experience
Provide a WOW! Experience. If you want to grow your business, the key is to consistently deliver a great customer experience!

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12 10 Best Practices Have a Goal Portray Yourself Consistently
Be Where Your Customers/Members Are Tell Your Customers/Members Where You Are Don’t Just Join the Conversation, Add to Them

13 10 Best Practices Be Relevant Be Engaging Be Active
Respond in a Timely Manner Give Credit Where Credit is Due “DO WHAT IS RIGHT FOR YOU”

14 Assignment Discuss and Record Are you currently using Social Media?
What are you posting? How often? What problems are you facing? Come up with 5 ways to create the “WOW” experience


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