Campaign Summary Report H&M - H&M Totally Kids 4/1/2009 - 5/28/2009 Campaign Summary Report

Total Campaign Performance H&M Totally Kids Campaign Performance Total Campaign Performance Eyeblaster Data Total Eyeblaster Benchmark Served Impressions 12,698,328 Interaction Rate 0.18 % CTR 0.17 % CTR Rich Media: 0.25% CTR Std Banner: 0.08% Clicks 21,368 Unique Impressions 6,290,425 Average Frequency 2.02 Unique Interacting Users 20,333 Unique Clicking Users * The Summary Presentation data appears in GMT -5 EST **Publishers with more than three percent of the total Served Impressions appear in the pie chart. 'Other' represents the remaining publishers.

Creative Samples H&M Totally Kids Ad Name Publisher Site(s) HM Totally Kids USA 640x480 Static NickJr.com HM_USA_TotallyKids_120x600 B3 Network HM_USA_TotallyKids_160x600 B3 Network, NickJr.com HM_USA_TotallyKids_300x250_1 HM_USA_TotallyKids_300x250_2 HM_USA_TotallyKids_300x250_3 HM_USA_TotallyKids_300x250_4 HM_USA_TotallyKids_728x90

Campaign Performance Unique Metrics H&M Totally Kids Publisher Name Unique impressions Average Frequency Unique Clicking Users Unique Clicking Users Rate Unique Interacting Users Unique Interacting Users Rate B3 Network 4,650,764 1.66 4,740 0.10 % NickJr.com 1,672,884 2.98 15,594 0.93 % Totals 6,290,425 2.02 20,333 0.32 %

Campaign Performance Unique Metrics H&M Totally Kids * Top ten publishers sorted by Served Impressions in descending order

Performance by Frequency H&M Totally Kids Campaign Performance Performance by Frequency Campaign Name Frequency Served Impressions CTR Interaction Rate H&M Totally Kids 12,698,328 0.17 % 0.18 % 1 6,291,058 0.14 % 0.15 % 2 2,009,618 0.20 % 0.22 % 3 1,114,851 0.27 % 0.29 % 4 681,079 0.19 % 0.21 % 5 456,563 0.23 % 6+ 2,145,159 Totals Performance by Frequency data is applicable only to Campaigns that started after March 3, 2008

Performance by Frequency H&M Totally Kids Campaign Performance Performance by Frequency Performance by Frequency data is applicable only to Campaigns that started after March 3, 2008

Publisher Unique Overlap H&M Totally Kids Campaign Performance Publisher Unique Overlap Publisher Name Unique Impressions Exclusive Unique Impressions Exclusive Unique % Out Of Unique Impressions Overlap Unique Impressions Overlap Unique Impressions with One Publisher Overlap Unique Impressions with Two Publishers Overlap Unique Impressions with Three Publishers B3 Network 4,650,764 4,620,199 99.34 % 30,565 NickJr.com 1,672,884 1,642,319 98.17 %

Publisher Unique Overlap H&M Totally Kids Campaign Performance Publisher Unique Overlap * Top five publishers sorted by Exclusive Unique Rate in descending order - Use this graph to compare the Publishers' rates of Unique users who viewed the campaign only on that specific Publisher (Exclusive Unique Impressions). - Publishers with high Exclusive Unique Impressions rate contribute better to a higher campaign reach. - Publishers with a lower Exclusive Unique Impressions rate contribute better to campaigns that require a larger users' overlap. (Higher viewing frequency, deeper brand awareness). - Examine the '% of Overlapping Unique Impressions with other Publishers' graph to view the breakdown of each publishers' overlap with other publishers.

Publisher Unique Overlap H&M Totally Kids Campaign Performance Publisher Unique Overlap * Top five publishers sorted by Exclusive Unique Rate in descending order - Use this graph to view the top 5 overlapping combinations for each publisher (Represented by the different colors) and examine each publishers' overlap. - Each publisher Unique overlap makes a 100% that is broken down to the different overlap combinations. - e.g. A publisher might share specific Unique users with more than one other publisher at the same time - this case represents a combination of overlap with two other publishers.

Campaign Performance Creative Comparison H&M Totally Kids Ad Name Interaction Rate CTR HM_USA_TotallyKids_160x600 0.11 % 0.10 % HM_USA_TotallyKids_300x250_1 0.09 % 0.08 % HM_USA_TotallyKids_300x250_2 HM_USA_TotallyKids_300x250_3 0.12 % HM_USA_TotallyKids_300x250_4 HM_USA_TotallyKids_728x90 0.27 % 0.24 % HM Totally Kids USA 640x480 Static 1.47 % 1.39 % HM_USA_TotallyKids_120x600 0.04 %

Campaign Performance Creative Comparison H&M Totally Kids * Top ten Ad Names sorted by Served Impressions in descending order Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America, Retail Interaction Rate CTR Rich Media Total Expansion Rate Video Started Rate 11.82% 0.25% 19.95% 49.40%

Campaign Performance Ad Format Comparison H&M Totally Kids Ad Format (Unit Size) Served Impressions CTR Interaction Rate Standard Banner (160x600) 5,574,229 0.10 % 0.11 % Standard Banner (300x250) 5,347,393 0.09 % Standard Banner (728x90) 1,010,448 0.24 % 0.27 % Standard Banner (640x480) 588,626 1.39 % 1.47 % Standard Banner (120x600) 164,111 0.04 % Totals 12,684,807 0.17 % 0.18 %

Campaign Performance Ad Format Comparison H&M Totally Kids * Top ten Ad Formats and Unit Sizes sorted by Served Impressions in descending order

Campaign Performance Ad Format Comparison H&M Totally Kids * Top ten Ad Formats and Unit Sizes sorted by Served Impressions in descending order

Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America H&M Totally Kids Campaign Performance Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America Basic Metrics Video Metrics Expandable Metrics Ad Format IR CTR Average Video Duration (Sec) Video Started Rate Video 50% Played Rate Video Fully Played Rate Total Expansion Rate Impressions with a Specific Panel Expansion - Rate Expansion Average Duration (Sec) Standard Banner N/A 0.11% Basic Metrics Video Metrics Expandable Metrics Vertical IR CTR (Standard Media) CTR (Rich Media) Average Video Duration (Sec) Video Started Rate Video 50% Played Rate Video Fully Played Rate Total Expansion Rate Impressions with a Specific Panel Expansion - Rate Expansion Average Duration (Sec) Retail 11.82% 0.08% 0.25% 11.83 49.40% 27.55% 18.95% 19.95% 6.65% 16.49

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