Fitness habits 194 461 429 179 216 248 293 176 Audience M18-34 COMP INDEX 461 COMP INDEX Go to a gym or health club Are power weightlifters 429 COMP INDEX 179 COMP INDEX Participate in martial arts Advise others on exercising 216 COMP INDEX 248 COMP INDEX Participate in sports Are on an exercise program 293 COMP INDEX 176 COMP INDEX Participate in extreme sports Participate in jogging/running Source: comScore Plan Metrix, Q1 2014

Reach and consumption 539 190 247 176 289 196 199 456 Audience M18-34 COMP INDEX 190 COMP INDEX Spent $500+ on sporting equipment (last 6 months) Consider themselves to be health conscious 247 COMP INDEX 176 COMP INDEX Bought sports equipment (last 6 months) Are influencers amongst their peers 289 COMP INDEX 196 COMP INDEX First to own/buy/use the latest in exercising Share opinions, content and video via social media 199 COMP INDEX 456 COMP INDEX Are brand loyal Searched online for info on starting an exercise program Source: comScore Plan Metrix, Q1 2014

One of the world’s fastest growing sports Since 2001, the UFC has gone from a $2M product to a billion dollar industry. In 2010, more than 9M people ordered UFC PPVs, helping the company record a record-setting $411M revenue line MMA DEMO AND TRENDS Latest FOX on UFC fight sold out ad inventory (16 national clients) and had 5.7 million viewers Approximate $50 billion value (and growing) 3-5 days/ week training habits 35% of the U.S. population call themselves “fans” of MMA Source: Bleacher report by Dan Hiergessell, Nov 2011 / Nielsen Report Jan 2013; Medialifemagazine.com / examiner.com, Oct 2011

One of the world’s fastest growing sports AUDIENCE REACH 68% of the audience is M18-34 According to Nielsen, UFC on FOX skews younger audience than any other major sports franchise on TV Gender Ratio: 3:1 male : female (75% male / 25% female) Average annual income: $56K Typical education level: Bachelor’s degree Source: Nielsen Report Jan 2013; Medialifemagazine.com / examiner.com, Oct 2011

Social media continues to fuel fans Social media sports fans frequently engage in social networks while they watch or listen to the game. This is especially true among MMA fans, where nearly 90% of fans who use Twitter or Facebook to follow sports say they “most of the time” or “sometimes” log into those social networks while they watch or listen to the game or fight. 12% of MMA fans named social media as their primary source of information on sports 25% of MMA and college basketball fans say they use social media more often than they did a year ago to follow a game or fight that they might have otherwise missed 53% of MMA fans use Facebook to follow or discuss sports 71% of MMA fans follow the League through social media Source: Sports Business Journal/Survey: social media continues to fuel fans 2012

Social media continues to fuel fans 61% of MMA fans follow a Super-Fan social media site 50% of MMA fans with a Smartphone and/or tablet stream a video to watch a fight When using Smartphones or tables, MMA fans are receptive to brand engagement: 36% access sponsor promotion via social media sites 28% use Smartphone/tablet to purchase products related to sports 33% engage with content/stories from brands 80% of MMA fans have “liked” a brand on Facebook Source: Sports Business Journal/Survey: social media continues to fuel fans 2012