4. 45% 53% 48% 56% 68% 59% OF OUTDOOR ENTHUSIASTS IDENTIFY AS TECH GEEKS
OF COMBAT SPORTS FANS
IDENTIFY AS MUSIC EXPERTS
48%
OF GAMERS IDENTIFY
AS AVID FILM FANS
56%
OF TV VIEWERS IDENTIFY
AS DINING ENTHUSIASTS
68%
OF STYLE CONSCIOUS
MEN IDENTIFY AS
AUTO ENTHUSIASTS
59%
OF COMIC BOOK
READERS IDENTIFY
AS SPORTS FANATICS
Source: ComScore Plan Metrix, Q1 2014

5. 2.2x 2x 2.5x 2x Alpha ● Influencer / ‘al-fuh in-floo-uhns-er’ /
A dynamically informed trend arbiter who ignites conversation with infectious devotion to his interests. He amplifies insider knowledge, empowering his connections and validating their passions.
2.2x 2x
More likely to
More likely to
frequently advise others on clothes/ fashion
first among friends to see the latest movie
2.5x 2x
More likely to
More likely to
own 2 cars and will likely buy another car soon
share content via social media sites
Source: ComScore Plan Metrix, Male 18-34, Q1 2014

6. Frequently advise others on different topics #1 against competitors
Share their opinions via social media
#1 against competitors
81M Total Monthly Video Views
#1 against competitors
Consider themselves influential/trendsetters
#1 against competitors
Source: ComScore Plan Metrix/Video Metrix Key Measures, Male Audience, Q1 2014
*Competitors – Complex, IGN, Vice, AskMen, Break, TSN.ca, & Heavy

7. 10.1+ AVG. MINUTES PER VISITOR 3.5M+ SOCIAL POPULATION
#1 ACCESS MOBILE MEDIA (WEB/APPS)
Source: ComScore Key Measures / Plan Metrix, Q * Complex, IGN, Vice, AskMen, Break, TSN.ca, Heavy

11. JAN FEB MAR APR-JUL APR-OCT JUN-JUL AUG-SEP SEP-OCT SEP-NOV NOV-DEC
New Year, Big Events: CES, Sundance
FEB
Romance Guy’d, Sports Fever
MAR
College Madness, SXSW
APR-JUL
Spring/Summer Entertainment
APR-OCT
Summer Grilling Guy’d, Music Festivals
JUN-JUL
Major Entertainment Fests: Comic-Con & E3
AUG-SEP
Back to School, PAX Prime, X-Games
SEP-OCT
Fall Food & Beverage
SEP-NOV
Fall Festival Lineup
NOV-DEC
Holiday Shopping
NOV-DEC
Best and Worst of 2014