Marketing Yourself - Self-Branding Works! Sally Glick, Chief Marketing Officer

Topics for Discussion What is a “self brand”? Why do you need it? How can you develop your own brand? How will your company benefit from your branding efforts?

What is a “Personal” Brand? Your promise Your image A “short cut” to your reputation A way to build loyalty A communication tool

The Importance of Self-Branding You are the CEO of “Me, Inc.”* Your career is in your hands You are not defined by your title You are not confined by a job description Having a brand gives you a way to distinguish yourself Enhancing your brand = enhancing yourself *Tom Peters

How Will You Benefit? It is easier to build your network if you have a brand Your career will advance more effectively You will have more opportunities for new business You will create a reputation as a leader in your community You will have more fun

How Do You Become Famous? Identify what is unique about you Create a process Find ways to add value Track past accomplishments

Identify Your U.S.P. (Unique Selling Proposition) Your attitude Your existing relationships Your professional role Your education, skills and training Your philanthropic efforts

Create a Structured Process Write a mission statement for yourself Perform a SWOT analysis on yourself Write your strategic branding plan Know your audience Prioritize activities Be consistent – use your calendar Accept responsibilities Be a doer

Demonstrate Value Become an expert Seek out speaking and writing opportunities Offer solutions Contact the media Review your resume Network with your target audience Connect people to each other Share resources (websites, friends, books) Introduce groups and associations Be friendly, personable and sincere Listen

What’s in it for Your Company? The company is about people Relationships make it possible to attract and retain quality customers and employees Your reputation as an expert reflects on the company World class service is delivered by team effort The company will be more successful when you represent it

Conclusion Branding is not just for products anymore Know what your brand stands for (it starts in your heart) Never stop working on the brand and your network Appreciate how your efforts enhance your company’s visibility