2. Personal Branding Roadmap
By Steve Koon

3. What is Personal Branding in a job search?
Paints a Clear Professional Image of Who You Are
What Experience You Have
Where You Are Headed
Consistency Message across Platforms
Public Exposure to Recruiters scouting for Talent
Potential Employer’s researching into YOU

4. The Mindset for Personal Branding
Conquer Fear – Putting your self in front of the public is scary
Be Authentic and Honest – Authenticity with the public goes far
Keep a Positive Outlook – A few people will say negative thngs
Do What You Say You Will Do – Keep your Promises, foster Trust
Stick to Your Guns – Your Values are important to you and those following you.

5. Stops On Your Way To Branding Yourself
Who Are You
What You Do
Why You Are Credible
What Benefits
Why You
Who Needs to Know
How They Know You
What You Need
What You Get

6. Who You Are? [Core Identity]
What makes you unique is the reason of your success ( Traits, Strengths, Values, Passion)
-branding/personal-branding-files/
Craft Yourself to stand apart from the REST!
Integrity, Transparency, Self-Motivated

7. What You Do [Your Offering]
Your expertise or service, but also your soft and hard skills.
Whatever produces value!
Leadership, Team Builder

8. Why You Are Credible [Reason to believe]
People need solid verifiable facts
Show they can trust you!
30+ Years Experience, Certifications, Endorsements, Recommendations

9. What Benefits [Key Benefits]
People reach out to you when they have bought your promise of value
what's in it for them?
Leader who unlocks potentials in others

10. Why You [Positioning]
What is the distinctive elements that makes you different and appealing?
Stand Apart from the Crowd!
Expert, Knowledge Leader, Motivation Coach

11. Who Needs to Know [Audience/marketplace]
Customer, Influencers and their communities...
These are Your STAR audience!
Start Ups, Recruiters, Technology Leaders, Employers

12. How They Know You [Communication]
If they don't know you then you don’t that exist.
Raise your voice!
LinkedIn, Indeed, Zip Recruiter, Networking Meet Ups

13. What You Need [Key Investment]
Branding needs action, money, time and resources
Let's get practical!
Connections, Training, Investments, Finical Support

14. What You Get [Results]
Visibility, respect, distinction, market share, advocacy, etc..
It's your reward for it!
Good Reputation, Expanded Sphere of Influence, Freedom

16. What's Next? Decide on Yours Personal Branding Results
Decide what competences your need to build
Resume and Cover Letter
LinkedIn and other Social Media platforms
Elevator Pitch and Story
Personal Marketing Plan