1. 1.04: Foster positive relationships with customers to enhance company image.

2. IMPORTANCE OF POSITIVE CUSTOMER RELATIONS
Develops customer trust in product or service
Allows company to seek and act on customer feedback to improve product or service
Develops repeat business
Establishes long term success

3. TECHNIQUES FOR BUILDING POSITIVE CUSTOMER RELATIONS
Understand each customer has unique needs
Listen to and engage your customers
Set and achieve high service standards
Provide quality service

4. Customer relations
The way a business and employees of the business communicate and interact with their customers.