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Frequently Used Template CONFIDENTIAL Frequently Used Template

2X2 CUBED Unit of measure Text Text Text Text Text Text Text Text Text * Footnote Source: Source

2X2 TOWER Unit of measure * Footnote Source: Source

5PS MARKETING Unit of measure Product offering Product Package Place Price Positioning promotion * Footnote Source: Source

7S Unit of measure Style Strategy Skills Shared values Staff Systems Structure * Footnote Source: Source

ARROW 3D Unit of measure * Footnote Source: Source

CUBES1 3D Unit of measure * Footnote Source: Source

CUBES2 3D Unit of measure * Footnote Source: Source

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CUTOUT 3D Unit of measure Text Text Text Text * Footnote Source: Source

FORCES AT WORK Unit of measure New entrant Industry competitors Suppliers Buyers Substitutes * Footnote Source: Source

JOINT Unit of measure Text Text Text Text Text Text Text Text Text * Footnote Source: Source

LEVEL SEPARATE 4 Unit of measure Text Text Text Text * Footnote Source: Source

LINEAR A 3D Unit of measure Text Text Text * Footnote Source: Source

LINEAR B 3D Unit of measure Text Text Text Text * Footnote Source: Source

LINEAR C 3D Unit of measure Text Text Text * Footnote Source: Source

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LINEAR I 3D Unit of measure Text Text * Footnote Source: Source

LINEAR J 3D Unit of measure Text Text Text Text * Footnote Source: Source

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LINEAR P 3D Unit of measure Text Text Text * Footnote Source: Source

LINEAR Q 3D Unit of measure Text Text * Footnote Source: Source

LINEAR Q 3D Unit of measure Text Text * Footnote Source: Source

LINKS 3 Unit of measure Plan Support Implement * Footnote Source: Source

PERSPECTIVE 3D Unit of measure * Footnote Source: Source

PROPELLER 3D Unit of measure Text Text Text * Footnote Source: Source

RINGS 3D Unit of measure * Footnote Source: Source

SCALE Unit of measure Text Text * Footnote Source: Source

SCALES Unit of measure Text Text * Footnote Source: Source

SIZES IN Unit of measure Text Text Text Text Text Text * Footnote Source: Source

SPIRAL1 3D Unit of measure * Footnote Source: Source

Brakes Spiral Tube in tube SPIRAL2 3D Unit of measure * Footnote Source: Source

SPOTLIGHT Unit of measure Text Text Text Text * Footnote Source: Source

STAIRCASE Unit of measure Text Text Text Text Text Text * Footnote Source: Source

STARS 3D Unit of measure * Footnote Source: Source

WIRE CUBES Unit of measure Text Text * Footnote Source: Source

ARROWS Unit of measure Text Text Text Text Text Text Text * Footnote Source: Source

LEVEL 1 Unit of measure Text * Footnote Source: Source

LEVEL 2 Unit of measure Text Text * Footnote Source: Source

LEVEL 3 Unit of measure Text Text Text * Footnote Source: Source

LEVEL 4 Unit of measure Text Text Text Text * Footnote Source: Source

LEVEL 5 Unit of measure Text Text Text Text Text * Footnote Source: Source

LEVEL 6 Unit of measure Text Text Text Text Text Text * Footnote Source: Source

FLOW 2 Unit of measure Header Header Text Text * Footnote Source: Source

FLOW 2 TITLE Unit of measure Header Header Text Text Text * Footnote Source: Source

FLOW 3 Unit of measure Header Header Header Text Text Text * Footnote Source: Source

FLOW 3 TITLE Unit of measure Header Header Header Text Text Text Text * Footnote Source: Source

FLOW 4 Unit of measure Header Header Header Header Text Text Text Text * Footnote Source: Source

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FLOW 5 Unit of measure Header Header Header Header Header Text Text * Footnote Source: Source

FLOW 5 TITLE Unit of measure Header Header Header Header Header Text * Footnote Source: Source

FLOW 6 Unit of measure Header Header Header Header Header Header Text * Footnote Source: Source

FLOW 6 TITLE Unit of measure Header Header Header Header Header Header Text Text Text Text Text Text Text * Footnote Source: Source

BLADES Unit of measure Text Text Text Text * Footnote Source: Source

BOX Unit of measure Text Text Text Text * Footnote Source: Source

BOX Unit of measure Text Text Text Text * Footnote Source: Source

CYCLE 1 Unit of measure Text Text Text * Footnote Source: Source

CYCLE 2 Unit of measure Text Text * Footnote Source: Source

CYCLE 3 Unit of measure Text Text Text * Footnote Source: Source

CYCLE 4 Unit of measure Text Text Text Text * Footnote Source: Source

CYCLE 5 Unit of measure Text Text Text Text Text * Footnote Source: Source

CYCLE 6 Unit of measure Text Text Text Text Text Text * Footnote Source: Source

CYCLE 7 Unit of measure Text Text Text Text Text Text Text * Footnote Source: Source

CYCLE 8 Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source

INCOMING Unit of measure Text Text Text Text Text Text * Footnote Source: Source

RIBBON Unit of measure Text Text Text Text Text * Footnote Source: Source

RING Unit of measure Text Text Text Text Text * Footnote Source: Source

UPON 2 Unit of measure Text Text * Footnote Source: Source

CONTINUOUS Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source

CUTOUT Unit of measure Text Text Text Text * Footnote Source: Source

LINEAR A Unit of measure Text Text Text * Footnote Source: Source

LINEAR B Unit of measure Text Text Text Text * Footnote Source: Source

LINEAR C Unit of measure Text Text Text * Footnote Source: Source

LINEAR D Unit of measure Text Text Text * Footnote Source: Source

LINEAR E Unit of measure Text Text Text Text * Footnote Source: Source

LINEAR F Unit of measure Text Text Text * Footnote Source: Source

LINEAR G Unit of measure Text Text Text * Footnote Source: Source

LINEAR H Unit of measure Text Text Text Text * Footnote Source: Source

LINEAR I Unit of measure Text Text * Footnote Source: Source

LINEAR J Unit of measure Text Text Text Text * Footnote Source: Source

LINEAR K Unit of measure Text Text Text Text Text Text * Footnote Source: Source

LINEAR N Unit of measure Text Text Text Text * Footnote Source: Source

LINEAR P Unit of measure Text Text Text * Footnote Source: Source

LINEAR Q Unit of measure Text Text * Footnote Source: Source

PROPELLER Unit of measure Text Text Text * Footnote Source: Source

STEP 5 Unit of measure Text Text Text Text Text * Footnote Source: Source

2 ON 1 Unit of measure Text Text Text Text * Footnote Source: Source

AGAINST Unit of measure Text Text Text Text Text Text * Footnote Source: Source

AT WORK Unit of measure Text Text Text Text Text * Footnote Source: Source

COUPLED HORIZ Unit of measure Text Text * Footnote Source: Source

COUPLED VERT Unit of measure Text Text * Footnote Source: Source

FOCUSED Unit of measure Text Text Text Text * Footnote Source: Source

FORCES AT WORK Unit of measure New entrant Industry competitors Suppliers Buyers Substitutes * Footnote Source: Source

PARALLEL Unit of measure Text Text Text * Footnote Source: Source

SPLIT Unit of measure Text Text Text Text * Footnote Source: Source

SURROUND Unit of measure Text * Footnote Source: Source

TWISTED Unit of measure Text Text * Footnote Source: Source

UP & AWAY Unit of measure Text Text * Footnote Source: Source

UP & DOWN Unit of measure Text Text * Footnote Source: Source

2S-5S Unit of measure The people in the organization, considered in terms of corporate demographics, not individual personalities The processes and procedures through which things get done from day to day The way managers collectively behave with respect to use of time, attention, and symbolic actions Staff A coherent set of actions aimed at gaining a sustainable advantage over competition Systems Style Strategy Skills Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people Structure Shared Values Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated * Footnote Source: Source

3CS TRIANGLE Unit of measure Customer Distributors Clients Competitors Suppliers * Footnote Source: Source

3S-4S Unit of measure The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated A coherent set of actions aimed at gaining a sustainable advantage over competition The people in the organization, considered in terms of corporate demographics, not individual personalities Structure Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people Strategy Skills Staff Style Shared values The way managers collectively behave with respect to use of time, attention and symbolic actions Systems Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get done from day-to-day * Footnote Source: Source

7S Unit of measure The way managers collectively behave with respect to use of time, attention and symbolic actions Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people A coherent set of actions aimed at gaining a sustainable advantage over competition Style Strategy Skills Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members Shared values Staff Systems The people in the organization, considered in terms of corporate demographics, not individual personalities Structure The processes and and procedures through which things get done from day-to-day The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated * Footnote Source: Source

BUSS PORTFOLIO Unit of measure High Medium Competitive position Low Product/market attractiveness * Footnote Source: Source

CHANGE BOARD Unit of measure Commitment Conviction Courage Capability Individual activity Enabling devices Change vision Chief Executive Leadership groups Down the line External constitution * Footnote Source: Source

DELTA P Unit of measure Accurate measurement of action and results Clear accountabilities Early wins Flow of 2-way communications People’s understanding, belief and contribution to act on vision and action plans Visible demonstration of new vision and values by client leadership Implementation or near implementation of required structure and systems Performance Measurement Communications Vision and Leadership Organizational Infrastructure Delta P Problem Solving Process People Development Action plans sufficient to achieve goals Agreement on objectives by line management Management of high- involvement process Client managers (particularly middle management) have skill to lead program implementation Change in actual behavior * Footnote Source: Source

MACS Unit of measure Industry attractiveness Competitive position Restructuring/rationalization opportunities Value-creation potential in business unit High Medium Low Retain and give top priority Retain and give priority Retain and manage for code or liquidate Corporate center skills Business unit linkages Taxation/ valuation differences Natural owner Relative ability to extract value Probably divest Divest Divest or liquidate “One of the pack” * Footnote Source: Source

MANUFACTURING STRATEGY Unit of measure Business Strategy Manufacturing Strategy Configuration Research Focus Systems Organization Labor Policy Make vs. Buy Process Design Product Design * Footnote Source: Source

Restructuring framework PENTAGON Unit of measure 1 2 5 Restructuring framework 3 4 * Footnote Source: Source

PRICE BENEFIT Unit of measure Benefit Competitive advantage Competitive disadvantage Price * Footnote Source: Source

SMILE CHART Unit of measure Appraise performance and prospects Bottom up action programs 1 8 Develop strategy 2 3 7 Top down action programs 4 6 Redesign pivotal jobs Assess change readiness 5 Design the skill building process * Footnote Source: Source

Resegment the market to create a niche STRAT GAMEBOARD Unit of measure 3. Create and pursue a unique advantage 2. 4. Resegment the market to create a niche Exploit unique advantage industrywide 1. When to compete Do more and better of the same * Footnote Source: Source

STRAT MANAGE Unit of measure Stage 4 Stage 3 Stage 2 Stage 1 Forecast based planning Externally orientated planning Strategic manage- ment Budget planning Meet budget and schedule Predict the future Think strategically Create the future Value system * Footnote Source: Source

TREE PRODUCTIVITY Unit of measure Selling margin Contribution Sales Effectiveness Contribution Available selling time Selling rate Sales Available selling time Productivity Contribution Total selling costs Utilization Available selling time Total sales time Efficiency Available selling time Total selling costs Support leverage Total sales time Support costs Support intensity Support costs Total selling costs * Footnote Source: Source

VALUE CREATION Unit of measure Improve core business performance Redeploy assets Maximize shareholder value Adopt sound financing approach Grow through acquisition and/or merger Grow through cultural initiative * Footnote Source: Source

VALUE SOURCES Unit of measure Industry restructure Corporate center skills Internal controller Shared resources Linkages between business units Transfer of capability Client’s relative ability to extract value Vertical integration Differences in tax position Real Existence of non-cases objectives Financial ownership fit Inefficiencies in financial markets Perceived Difference in valuation technique * Footnote Source: Source

GANTT10 Unit of measure <##> Header <##> <##> Text * Footnote Source: Source

GANTT15 Unit of measure ## Header ## ## ## ## ## ## ## ## ## ## ## ## Text * Footnote Source: Source

VENN 2 Unit of measure Text Text * Footnote Source: Source

VENN 3 Unit of measure Text Text Text * Footnote Source: Source

Frequently Used Template CONFIDENTIAL Frequently Used Template Data Driven Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

AREA Unit of measure Label 1 Label 2 Label 3 * Footnote Source: Source

BAR Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

BAR 2 Unit of measure Title Unit of measure Title Unit of measure Label 1 Label 1 Label 2 Label 2 Label 3 Label 3 Label 4 Label 4 Label 5 Label 5 * Footnote Source: Source

BAR BUTTED Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

BAR STACKED Unit of measure Series Series Series Label 1 000 Label 2 * Footnote Source: Source

BAR STACKED 100% Unit of measure Series Series Series 100%= Label 1 000 Label 2 000 Label 3 000 Label 4 000 Label 5 000 * Footnote Source: Source

BUBBLE Unit of measure Title Unit of measure Label 5 Label 6 Label 4 * Footnote Source: Source

COLUMN Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

COLUMN 2 Unit of measure Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

COLUMN BUTTED Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

COLUMN STACKED Unit of measure 000 000 000 000 000 Series Series Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

COLUMN STACKED 100% Unit of measure 100%= 000 000 000 000 000 Series Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

COMBO PIE SEGMENT COLUMN Unit of measure Title Unit of measure Title Unit of measure 100% = 000 Label 5 Series Label 4 Label 1 Series Label 3 Series Series Label 2 Label 1 * Footnote Source: Source

COST CURVE Unit of measure Title Unit of measure Label 5 Label 4 * Footnote Source: Source

DUAL COLUMN LINE Unit of measure Title Unit of measure Title * Footnote Source: Source

DUAL LINE Unit of measure Title Unit of measure Title Unit of measure * Footnote Source: Source

LINE Unit of measure Label 1 Label 2 Label 3 Label 4 * Footnote Source: Source

PIE Unit of measure Label 5 Label 4 Label 1 Label 3 Label 2 * Footnote Source: Source

PIE 2 Unit of measure Title Unit of measure Title Unit of measure Label 5 Label 5 Label 4 Label 4 Label 1 Label 1 Label 3 Label 3 Label 2 Label 2 * Footnote Source: Source

RANGE HIGH LOW Unit of measure * Footnote Source: Source

SCATTER X & Y Unit of measure * Footnote Source: Source

WATERFALL BAR Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

WATERFALL COLUMN Unit of measure Label 1 Label 2 Label 3 Label 4 * Footnote Source: Source

Frequently Used Template CONFIDENTIAL Frequently Used Template Named Objects Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

ARROWS Unit of measure * Footnote Source: Source

DISCLAIMERS CLIENT Unit of measure * Footnote Source: Source This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. * Footnote Source: Source

DISCLAIMERS INTERNAL Unit of measure * Footnote Source: Source This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. * Footnote Source: Source

DISCLAIMERS PRESENTATION Unit of measure This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion. * Footnote Source: Source

LEGENDS Legend Unit of measure * Footnote Source: Source

MCKINSEY LOGO Unit of measure * Footnote Source: Source

MISC Unit of measure ü û – * Footnote Source: Source

MOONS Legend Unit of measure Low Medium High Low Medium High * Footnote Source: Source

STICKER STICKER Unit of measure ILLUSTRATIVE CONFIDENTIAL PRELIMINARY DRAFT ESTIMATE EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSION * Footnote Source: Source

DISGUISED CLIENT EXAMPLE STICKER OTHER Unit of measure PRELIMINARY DRAFT TO BE COMPLETED DISCUSSION DRAFT BACKUP DISGUISED PRELIMINARY ESTIMATE HYPOTHESIS DRAFT FOR DISCUSSION STRAW MAN CONFIDENTIAL DISCUSSION DRAFT SAMPLE REVISED CONCEPTUAL DISGUISED CLIENT EXAMPLE PROPOSED ROUGH ESTIMATE * Footnote Source: Source

WORLD MAP Unit of measure * Footnote Source: Source

Frequently Used Template CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

PPT TABLE 2 Unit of measure Heading Heading Text Text * Footnote Source: Source

PPT TABLE 3 Unit of measure Heading Heading Heading Text Text Text * Footnote Source: Source

PPT TABLE 4 Unit of measure Heading Heading Heading Heading Text Text * Footnote Source: Source

PPT TABLE 5 Unit of measure Heading Heading Heading Heading Heading Text Text Text Text Text * Footnote Source: Source

PPT TABLE 6 Unit of measure Heading Heading Heading Heading Heading Text Text Text Text Text Text * Footnote Source: Source

Frequently Used Template CONFIDENTIAL Frequently Used Template SEO VA Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

Unit of measure Text Text Text Text Text Text * Footnote Source: Source

Unit of measure Title Title Text Text * Footnote Source: Source

Unit of measure Title Title Text Text Text * Footnote Source: Source

EXHIBIT TITLE Title Text Text Text Text * Footnote Source: Source

EXHIBIT TITLE Title Text Text Text * Footnote Source: Source

EXHIBIT TITLE Title Title Text Text Text * Footnote Source: Source

EXHIBIT TITLE Title Title Title Text Text Text * Footnote Source: Source

2 COLUMN Title Title Text Text * Footnote Source: Source

3 COLUMN Title Text * Footnote Source: Source

4 COLUMN Title Text * Footnote Source: Source

5 COLUMN Title Text Title Text Title Text Title Text Title Text * Footnote Source: Source

6 COLUMN Title Title Title Title Title Title Text Text Text Text Text * Footnote Source: Source

7 COLUMN Title Title Title Title Title Title Title Title Title Text * Footnote Source: Source

8 COLUMN Text Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source

3-STEP Text Text Text Text Text Text Text

4-STEP Text Text Text Text Text Text Text Text Text

5-STEP Text Text Text Text Text Text Text Text Text Text Text

3 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source

4 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source

5 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source

4-STEP Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source

FLOW 2 Unit of measure Header Header Text Text * Footnote Source: Source

FLOW 2 TITLE Unit of measure Header Header Text Text Text * Footnote Source: Source

FLOW 3 Unit of measure Text Header * Footnote Source: Source

FLOW 3 TITLE Unit of measure Header Header Header Text Text Text Text * Footnote Source: Source

FLOW 4 Unit of measure Header Header Header Header Text Text Text Text * Footnote Source: Source

FLOW 4 TITLE Unit of measure Header Header Header Header Text Text * Footnote Source: Source

FLOW 5 Unit of measure Header Header Header Header Header Text Text * Footnote Source: Source

FLOW 5 TITLE Unit of measure Header Header Header Header Header Text * Footnote Source: Source

HORIZONTAL FLOW 3 Unit of measure Title Text Text Text Text Text Text * Footnote Source: Source

HORIZONTAL FLOW 4 Unit of measure Title Text Text Text Text Text Text * Footnote Source: Source

HORIZONTAL FLOW 5 Unit of measure Title Title Text Text Text Text Text * Footnote Source: Source

HORIZONTAL FLOW 6 Unit of measure Title Title Text Text Text Text Text * Footnote Source: Source

HORIZONTAL FLOW 7 Unit of measure Title Title Text Text Text Text Text * Footnote Source: Source

FLOW WITH SHOCK 1 Unit of measure Header Header Header Title Text Text * Footnote Source: Source

FLOW WITH SHOCK 2 Unit of measure Header Header Header Title Text Text * Footnote Source: Source

FLOW WITH 3 COLUMN Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source

FLOW WITH 2 COLUMN Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source

SQUARE FLOW Unit of measure Text Text Text Text * Footnote Source: Source

FRAMEWORK Unit of measure Text Text Text Text * Footnote Source: Source

Unit of measure Title Title Text Text * Footnote Source: Source

Unit of measure Title Text Title Text * Footnote Source: Source

Unit of measure Title Text Title Text Title Text Title Text * Footnote Source: Source

Title Title Text Text xxxxx Title Title Text Text

Unit of measure Title Title Title * Footnote Source: Source

Unit of measure Title Title Text Text Title * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text * Footnote Source: Source

Unit of measure Text * Footnote Source: Source

SCP S tructure onduct C P erformance External shock xxxx xxx xxxx xxxx * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source

Unit of measure Text Text Title Text Title Text Title Text Title Text * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source

Unit of measure Title Text Text Text Text Text Text Text Text Text * Footnote Source: Source

Title Title Title Title Text Text Text Text Text Text Text Text Text * Footnote Source: Source

TEAM STRUCTURE Title Title Client McKinsey Expert group * Footnote Source: Source

Unit of measure Text Text * Footnote Source: Source

Unit of measure Text Text Text Text Text * Footnote Source: Source

Unit of measure Title Title Text Title Title * Footnote Source: Source

Unit of measure Title Title Text Title Text Title Text Title Text * Footnote Source: Source

Title Title Text Title Text Title Text Title

Unit of measure Text Text * Footnote Source: Source

Title Sub title Sub title Risk management

Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source

CYCLE 2 Unit of measure Text Text Text Text * Footnote Source: Source

CYCLE 2 Unit of measure Text Text Text Text * Footnote Source: Source

CYCLE 3 Unit of measure Text Text Text Text Text Text * Footnote Source: Source

CYCLE 3 Unit of measure Text Text Text Text Text Text * Footnote Source: Source

CYCLE 4 Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source

CYCLE 4 Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source

CYCLE 5 Unit of measure Text Text Text Text Text Text * Footnote Source: Source

CYCLE 5 Unit of measure Text Text Text Text Text Text Text Text Text * Footnote Source: Source

CYCLE 6 Unit of measure Text Text Text Text Text Text Text Text Text * Footnote Source: Source

CYCLE 6 Unit of measure Text Text Text Text Text Text Text Text Text * Footnote Source: Source

FORCES AT WORK Unit of measure Text Text Text Text Text * Footnote Source: Source

2 BY 2 MATRIX Unit of measure High Text Text Text Text Text Low High * Footnote Source: Source

2 BY 3 MATRIX Unit of measure Text Text Text High Text Text Text Text Low Low Medium High Text * Footnote Source: Source

3 BY 3 MATRIX Unit of measure Text Text Text High Text Text Text Medium Text Text Text Text Low Low Medium High Text * Footnote Source: Source

4 BY 3 MATRIX Unit of measure Text Text Text Text High Text Text Text Medium Text Text Text Text Text Low 1 2 3 4 Text * Footnote Source: Source

4 BY 3 MATRIX Unit of measure Text Text Text Text 4 Text Text Text 2 Text Text Text Text 1 1 2 3 4 Text * Footnote Source: Source

STUDY OBJECTIVE Unit of measure Text Text Text Text Text * Footnote Source: Source

LEVEL 03 Unit of measure Text Text Text Text Text Text * Footnote Source: Source

LEVEL 04 Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source

LEVEL 09 Unit of measure Text Text Text Text Text Text Text Text Text * Footnote Source: Source

GANTT – 4 WEEK Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source

Unit of measure Text Text Text Text Text Text * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source

Unit of measure Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 * Footnote Source: Source

Unit of measure Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text Text Text 1 2 3 4 1 * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Text Text Text * Footnote Source: Source

Unit of measure Text Text Text Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Text Text Text * Footnote Source: Source

Unit of measure 1 2 3 4 Text Text Text Text Text * Footnote Source: Source

Unit of measure Text Text 1 2 3 4 5 6 7 8 9 10 11 12 Text Text Text * Footnote Source: Source

Unit of measure Text Text Text 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 * Footnote Source: Source

Unit of measure Text Text Responsibility Mon Tue Wed Thu Fri Text Text * Footnote Source: Source

Unit of measure Text Text Text Responsibility M T W T F M T W T F Text * Footnote Source: Source

Unit of measure Text Text Label 1 Label 1 Label 2 Label 2 Label 3 * Footnote Source: Source

Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 * Footnote Source: Source

Unit of measure Text Text Label 1 Label 2 Label 3 Label 4 Label 5 Text * Footnote Source: Source

Unit of measure Text Text Text Label 1 Label 1 Label 1 Text Label 2 * Footnote Source: Source

Unit of measure Text Text Text Text Label 1 Label 1 Label 1 Label 1 * Footnote Source: Source

Unit of measure Text Text Label 1 Label 2 Label 3 Label 4 Label 5 Text * Footnote Source: Source

Unit of measure Text Text Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

Unit of measure Text Text Text Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

Unit of measure Text Text Text Text Label 1 Label 2 Label 3 Label 4 * Footnote Source: Source

Unit of measure Text Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

EXHIBIT TITLE Unit of measure Title Measure Title Measure Title Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Text Text Text * Footnote Source: Source

EXHIBIT TITLE Unit of measure Title Measure Title Measure Label 1 * Footnote Source: Source

EXHIBIT TITLE Unit of measure Title Measure Title Measure Title Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Text Text Text Text * Footnote Source: Source

EXHIBIT TITLE Unit of measure Text Text Label 1 Label 2 Label 3 * Footnote Source: Source

EXHIBIT TITLE Unit of measure Text Text Text Label 1 Label 2 Label 3 * Footnote Source: Source

EXHIBIT TITLE Unit of measure Label 1 Label 2 Label 3 Label 4 Text * Footnote Source: Source

EXHIBIT TITLE Unit of measure Title Measure Title Measure Label 1 * Footnote Source: Source

EXHIBIT TITLE Unit of measure Title Measure Label 1 Label 2 Label 3 Text Title Measure Label 1 Label 2 Label 3 Label 4 Text Title Measure Label 1 Label 2 Label 3 Label 4 Text * Footnote Source: Source

EXHIBIT TITLE Unit of measure Title Measure Title Measure Title Text Text Text Text Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 * Footnote Source: Source

EXHIBIT TITLE Unit of measure Title Measure Title Measure Text Text * Footnote Source: Source

Unit of measure Title (Measure) Text Title (Measure) Text Title * Footnote Source: Source

Unit of measure Title (Measure) Text Title (Measure) Title (Measure) * Footnote Source: Source

ROIC TREE ANALYSIS Percent Title Title Title Title Title Title Title

EXHIBIT TITLE Unit of measure Text Series 100%= Label 1 Label 2 000 Text Series 100%= Label 1 Label 2 Label 3 Label 4 Label 5 000 * Footnote Source: Source

EXHIBIT TITLE Unit of measure Text Text Text 100%= 000 000 000 000 000 Series Series Series Series Series Series Series Series Series Series Series Series Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

EXHIBIT TITLE Unit of measure Title Measure Title Measure 100%= Text 000 100%= Text 000 Series Series Series Series Series Series Series Series Title Measure Title Measure 100%= Text 000 100%= Text 000 Series Series Series Series Series Series Series Series * Footnote Source: Source

Unit of measure Title Measure Title Measure 100% = xxxx 100% = xxxx Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 * Footnote Source: Source

Unit of measure Title Measure Title Measure Title Measure 100% = xxxx Label 4 Label 4 Label 4 Label 3 Label 3 Label 3 Label 5 Label 5 Label 5 Label 2 Label 2 Label 2 Label 1 Label 1 Label 1 * Footnote Source: Source

Unit of measure Title Measure Title Measure 100% = xxxx 100% = xxxx Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 Title Measure Title Measure 100% = xxxx 100% = xxxx Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 * Footnote Source: Source

Unit of measure Title Measure Title Measure * Footnote Source: Source

Unit of measure Title Measure Title Measure Title Measure * Footnote Source: Source

Unit of measure Title Measure Title Measure Title Measure Title * Footnote Source: Source

Unit of measure Title Measure Text Title Measure * Footnote Source: Source

Unit of measure Title Measure Title Measure Title Measure Title * Footnote Source: Source

Unit of measure Title (Measure) Title (Measure) Title Measure * Footnote Source: Source

STICKER AND OTHERS STICKER AUTOMAKER EXAMPLE BACK UP REVISED ESTIMATE TENTATIVE ESTIMATE TENTATIVE HYPOTHESIS PROPOSED HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE CONFIDENTIAL PRELIMINARY CONCEPTUAL ILLUSTRATIVE ROUGH ESTIMATE VERY PRELIMINARY PRELIMINARY CONFIDENTIAL TO BE COMPLETED WORK IN PROGRESS ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION TO BE COMPLETED ONLY FOR DISCUSSION WORK IN PROGRESS

High Medium Low

STICKER AND OTHERS Text Text Text

MAPS

APPENDIX

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