Persuasive Techniques Mrs. SEymour

Warm-Up Out of the three types of appeals (moral, emotional, logical), which do you think you would be best at? Why? Write your answer on the back of the “persuasive game” worksheet

Persuasive Techniques noun 1.the act of persuading or seeking to persuade. 2.the power of persuading; persuasive force. 3.the state or fact of being persuaded or convinced. 4.a deep conviction or belief. 5.a form or system of belief, especially religious belief: the Quaker persuasion. 6.a sect, group, or faction holding or advocating a particular belief, idea, ideology, etc.: Several of the people present are of the socialist persuasion. 7.Facetious. kind or sort. What does this mean? Persuasive techniques are the specific ways (techniques) you try to convince someone to agree with you are that your way of thinking is correct (persuade).

Why do you care? You need to know how to persuade In order to get into college, you have to persuade the college to admit you In order to get a job, you have to persuade a potential employer to hire you over everyone else Any job you have will require persuasion - Why should a patient, customer listen to you? Why should your boss? Why should you get a promotion? EVERY job requires this skill OK… so that’s later, what about now? – If you want an A on your STEM research project and a CSET this week, you need to know these as you will be using them to persuade me! 

The Types of Techniques You NEED to Know Bandwagon Appeals Moral appeal (also referred to as ethos) : Ethical appeal Emotional Appeal (also referred to as pathos) : Appeal to fear; Appeal to pity Logical appeal (also referred to as logos) Loaded Terms Fallacies Rhetorical Fallacy Logical Fallacy False Assumptions Specific to your CSET: Fact vs Opinion Word Choice Repetition Commonplace Assertions Emotional Appeal

Fact vs. Opinion A factual claim can be proved (correct or incorrect) with evidence An opinion is a person’s judgment or belief

Fact vs. Opinion Continued… Before writing a research paper or creating a persuasive piece, you must decide whether you will focus on fact or opinion You will decide by knowing your purpose for your paper Once you decide on fact or opinion, this will then narrow down the persuasion techniques you will use https://www.youtube.com/watch?v=BTZjqOU_6Vc

Bandwagon https://www.youtube.com/watch?v=IWCzaVDJNgQ Agreeing with an idea, belief, etc. because everyone else does or because of the idea of success Example: A bandwagon Eagles fan – they route for the team when it’s apparent they will win but then when they aren’t, they route for another team Persuasion: You should buy these because EVERYONE is wearing it.

Appeals The type of way you are going to persuade someone – are you going to use emotion, logic, morals??? Making this choice depends on your AUDEIENCE and your PURPOSE. Logical Appeal (Logos) Emotional Appeal (Pathos) Moral Appeal (Ethos) https://www.youtube.com/watch?v=B9H3p5Te8-Y#t=312

Warm-Up Look through the types of persuasion techniques we already covered. Come up with one of your own examples for each! Write them on the back of your packet.

Loaded Terms Also known as loaded language Words specifically chosen to evoke emotion. Many times a hyperbole. https://www.youtube.com/watch?v=IUuyUZCAvbQ Specifically chosen for connotation (negative or positive ideas associated with the word) or denotation (dictionary meaning of a word)

Fallacies Fallacies are used all the time for persuasion; however, you should avoid these in your STEM paper. Persuasion technique used to deceive (this can be done on purpose or accident) Fallacy = something that is faulty, untrue There are two types: Logical Rhetorical Why should you know this? Because you can’t always believe everything you hear, read, or see!

Logical = something that makes sense Logical Fallacy Logical = something that makes sense Logical Fallacy: An error in argument – a false reasoning (it seems like it could be true, but it isn’t) https://www.youtube.com/watch?v=H-_S6c7H7xo https://www.youtube.com/watch?v=fXLTQi7vVsI

Rhetorical Fallacy Rhetorical Fallacy: An error in speech This can sometimes be posed as a rhetorical question A question posed for its persuasive effect without an expectation of a reply This encourage the listener to think about what the answer to the question might be Also done through leading question A question worded in ways that suggest the proper or desired answers

False Assumptions To think something is true when it is not Example Story:  A man and his son were rock climbing on a particularly dangerous mountain when they slipped and fell. The man was killed, but the son lived and was rushed to a hospital. The old surgeon looked at the young man and declared, “I can’t operate on this boy: he is my son.” How can this be? Answer: The old surgeon was the boy’s mother     False Assumption: That the surgeon was a man. https://www.youtube.com/watch?v=5MFy428XAgE http://on.aol.com/video/five-false-assumptions-about-the-rich-517904989

Repetition Repeating words, phrases or syntax (sentence grammar) to persuade the reader or listener to think a certain way Is especially effective in speeches when the audience depends on hearing the rhythm of the speaker’s words https://www.youtube.com/watch?v=Z6z9-rxFal8

Commonplace Assertion A statement that is generally accepted to be true, but cannot always be proved

Game Time!!! For each video/picture write what type of persuasion technique is being used on your worksheet. We will come back to each at the end and discuss!!! Don’t share your answers because the winner will get a prize!

Which One is It? Video 1, 2, 3 and 4: https://www.youtube.com/watch?v=azttKmT0rVc#t=131 Video 5: http://www.teachertube.com/video/coca-cola-commercial-188005 Video 6: https://www.youtube.com/watch?v=-R_483zeVF8 Video 7: https://www.youtube.com/watch?v=f_SwD7RveNE Video 8: https://www.youtube.com/watch?v=A_rZXF4VmOQ

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