1. Reading Persuasive Texts
Analyzing an argument

2. Argument/ Claim
Expresses a position on an issue or problem and supports it with reasons and evidence
Example: “I think I should be allowed to watch TV.”

3. Support The reasons and evidence that are used to prove the claim.
Reasons- declarations made to justify an action, decision or belief
Example: “TV can provide opportunities for learning and enjoyment.”
Evidence- Specific references, quotations, facts, examples, and opinions that support a claim
Example:“TV can take you to faraway places and can bring art, music, and science right into your home.”

4. Persuasive techniques
Methods intended to encourage you to accept an argument
Bandwagon
Testimonial
Appeal to pity, fear, or vanity
Loaded language

5. 1. Bandwagon appeal
Suggest that a person should believe or do something because “everyone else” does it

6. 2. Testimonial
Relies on endorsements from well-known people or satisfied customers

7. 3. Appeal to Pity, Fear, or vanity
Uses strong feelings rather than facts to persuade

8. 4. Loaded Language
Uses words with strongly positive or negative connotations

9. Rhetorical fallacies
False or misleading statements used to persuade you agree with them
Ad Hominem
Stereotyping
Categorical claims
Exaggeration

10. 1. Ad hominem
Attempts to discredit an idea by attacking the person’s character rather than his or her argument

11. 2. Stereotyping
Makes a broad statement about people on the basis of their gender, ethnicity, race, or political, social, professional, or religious group

12. 3. Categorical Claims Categorical Claim is based on the faulty
logic of relating two things solely
because they are in the same category.

13. 4. Exaggeration
Exaggerations occur when we overstate or overemphasize a point.

14. STOP!!
You are finished taking notes.
Please wait for your teacher

15. Persuasive Techniques Example 1
“As an Olympic athlete, I need a lot of energy. That’s why I drink Quinch-Ade.”

16. Persuasive techniques Example 2
“Start your day with Morning Glory’s refreshing, all-natural juice.”

17. Persuasive Techniques Example 3
“See the movie that everybody’s talking about!”

18. Persuasive Techniques Example 4
“Won’t you give this abandoned puppy a home?”

19. Rhetorical Fallacies Example 1
The school test scores have improved dramatically since the new principal came on board. Obviously her leadership has been a real benefit for our school.
There must have been a hundred million birds in that tree!

20. Rhetorical Fallacies Example 2
“My opponent cannot be trusted: Elect him, and city violence will surely increase.”

21. Rhetorical Fallacies Example 3
“All musicians think the same way.”

22. Rhetorical Fallacies Example 4
She writes a lot in her journal. A person who writes a lot is certain to be a good writer. Therefore, she must be a good writer.
Chihuahuas are good inside dogs. Rottweilers are dogs; therefore, Rottweilers would be good inside dogs, too