1. Rhetorical Fallacies Faulty Arguments in Persuasive Texts:
Ad Hominem, Exaggeration, and Stereotyping

2. Prepare for Cornell Notes
Take out a sheet of paper and prepare for Cornell Notes.
You will only copy the notes in PURPLE.

3. Essential Question
How do authors sometimes try to argue their opinion in persuasive text?
Please copy this EQ in your notes.

4. What are Rhetorical Fallacies?
Rhetorical Fallacies are deceptive or misleading arguments used in persuasive text.
When authors’ arguments are not strong, they sometimes use statements that are NOT entirely true to get their point across.

5. Rhetorical Fallacies: YouTube Video
This is a YouTube video about Rhetorical Fallacies used in commercials.
Certain statements and photos are used to try to PERSUADE you to buy the product. Make a quick note of one that really catches your attention and be prepared to share.
(Please make sure this PowerPoint is on presentation view so that you can access the video.)

6. What are Rhetorical Fallacies?
There are many kinds of Rhetorical Fallacies. Here are 4 kinds we might find in our 7th grade persuasive texts:
Ad Hominem
Exaggeration
Stereotyping
Categorical claim

7. What is Ad Hominem?
Ad hominem (Latin) means “against the man”. As the name suggests, it is a literary term that involves commenting on or against an opponent to undermine him instead of his arguments. Basically, Ad Hominem are statements that attack someone or something personally instead of focusing on the topic.
MC: Why might someone use this technique?

8. What is Exaggeration?
The logical fallacy of exaggeration, or stretching the truth, is an overstatement that occurs when a point is made by saying something that would be true, but the truth has been distorted in some way. You know these as HYPERBOLES.
MC: Why might someone use this technique?

9. What is Stereotyping?
A stereotype is used to categorize a group of people. People don't understand that type of person, so they put them into classifications, thinking that everyone who is that needs to be like that, or anyone who acts like their classifications is one.
MC: Why might someone use this technique?

10. What is Categorical Claim?
A categorical claim is a claim based on an incorrect comparison between two things. A categorical statement expresses how two sets of things relate to each other. For example, the statement “All ravens are black birds” tells us that every member of the set ravens is also a member of the set black birds.
MC: Why might someone use this technique?

11. Class Discussion
How might using rhetorical fallacies HELP a writer’s chances of getting people to agree with him?
Think, Turn, and Talk with a partner.
Be ready to share with the class.
How might using rhetorical fallacies HURT a writer’s chances of getting people to agree with him?
Be ready to share with the class

12. Answer the Essential Question
How do authors sometimes try to argue their opinion in persuasive text?
Review your notes.
Think, Turn, and Talk to a partner.
Write down the ideas you discussed. Be ready to share.
Here’s a sentence stem to help you:
Authors sometimes use __________, __________, _______, and __________ to argue their opinion because they want readers to…