Headings: The Headings (look fantastic) is in the left top bigger than the rest of the writing and the colours are black and turquoise. The turquoise looks funny ad happy which means that this website is a cheerful, feminine and sparkling website. This is because some women are more like cheaper makeup and crème. Copy: We see so many copies in this website which is good because people can read the information about the make-up or something else. We can see different sizes and fonts in this page which is look more interesting, readable and delightful.# The colour theme is constant: Black, white and turquoise at all times apart from some pink and gold and other bright colours. Colour pallet: The colour pallet in this website is very illumined and glossy. Which means that this is a cheaper website than the others. This is because the light colours shows positive, clean and brightness but it’s a childish colour. Search box: The search box is on the right top with white and turquoise colours which is an opaque, blue-to-green. Navigation: The navigation is on the top because people can see that at the first time and it is black because it’s bold and it’s colour of magic, force and elegance. Frames: In this website we see coloured and summer colours which is makes people feel happy and positive. Images: Websites have images to make more interesting the site and people will like it more because they can imagine how is that thing is look like. In this website we see so many images which are colourful and bright. Thumbnails: The thumbnails are the small images, we see a few thumbnails in this website. This is because the creator of the website wants to speak and show more about crèmes which is in the middle of the website. Layout: The layout is a traditional thing in a website, lots of images, strong header on top of the website. Font: the fonts in this are small with black colour because it’s outstanding from the happy bright colours. Language: The language is feminine and graceful. This is because it’s preference to the website because a woman will be more like it. Background: The background is all white because white is a lovely bright colour and it shows that the website is probably cheaper than a another website. Also it makes the website more gripping because some women are more like buy makeup which have low prices.

Headings: The headings ‘Superdrug’ in this website is on the left top bigger than the rest of the writing and the colour is black and white which is looks elegant and bold. The colour palette is black and ping which is very strong and elegant colour and the pink is very sweetness and positively colour. This is because women are more like elegance and brightness and this website has this things and also pink is various than the other colour in this website. The search box is on the right top because people can find it easily and they can research whatever they want. Copy: The copies are all different size fonts and colours. Superdrug is a very famous website and wants to look interesting for people to buy make-up and perfume and any other things. The colour theme is constant: black, white and pink at all times apart from some yellow accents. Images: In this website we see lots of images, but the main image is about a woman who is Barbara Palvin. She is a Hungarian young fashion model. She’s very famous because she has been on the cover of L’Officiel, Vogue Russia, Marie Claire Italy, Glamour Hungary and Jalouse Magazine, and has modelled for Armani Exchange, H&M, Victoria’s Secret and Pull and Bear. The target audience is young women and older teenager who likes make-up and have money for it. Also who interested about hairstyle because they can also buy things like hairbrush, straightener, etc. Navigation: The navigation is on the top of the website in white because it’s a light colour and it’s stand out from the black colour so people can see it easily. Thumbnails : The thumbnails are the small images. We see only two thumbnails in this website. This is because the website creator want to show more about that new products which is a big picture in the middle. Layout: The layout is a traditional thing in a website, lots of images, strong header on top of the website. Font: The fonts in this page are big and bright with white colour because its outstanding from the black colour. Language: The language is short, feminine, fashionable and clever. Which is great because it will be more like to a woman. The background is black this is because black is a strong, sophisticated contrast to the lighter feminine colours of the make-up and model. It is dramatic and strong which makes the website seem more interesting.

My website will be about clothes, shoes, what type of clothes are the best in different seasonal and how to put the colours to each other I am also going to talk about jewelleries My target audience will be teenager girls. The demographic profile of my target audience is 14-18 olds female, the race will be white and black and living in urban and suburban areas. Their IBS category would be C1 and C2. The psychographic profile of my target audience would be aspirers, at Young and Rubicam’s 4 consumer. In the values, attitudes and lifestyle who strivers and the Life Matrix tool, they would be tribe wired and fun/ antics: aspirational. The uses & gratifications for the reader is to understand the information about where the clothes, jewelleries and shoes from.

Sara’s Style: Strength: Its easy to remember for it and simple. It’s catchy and effortless. Weakness: Its’s basic, boring and lifeless and too short. Sara’s Style blog: Strength: This title is very simple. But straight to the point. Weakness: It’s not very interesting and attractive. Sara’s Style tips: Simple title. Easy to remember, straight to the point. The reader know exactly what is the website about. Weakness: It is spiritless and people may don’t like it. Best Style tips: Strength: It is clear and straightforward to the point. Weakness: It’s too simple and boring.

Questionnaire Age: 11-14 15 – 17 18-25 26+ Gender: Male Female What is your favourite website? What are the 2 main things you like about a website? Videos images articles games reviews adverts quizzes forums celebrities What colours would you like on a website? Black white blue red purple pink orange yellow If you were to go to a website for style, what would you want to see? Which of these names do you prefer? Sara’s style Best Style Sara’s Style tips Which of these website looks do you prefer?