Digital Media Marketing By IDMM

Digital Marketing A Marketing Technique through the medium of Internet that includes : Search Engine Optimization Social Media Marketing Google Adwords Email Marketing Affiliate Marketing Video marketing Detail of every medium

Importance of Digital Marketing Metric Traditional marketing Digital Marketing Reach 1,333,668 Millions/Billions Target Audience Low Very High Engagement Zero Price Very expensive Very Low(10 Rupees per click) ROI No Guarantee High Returns Example of Releasemyad.com

Digital Marketing Statistics 85% Search Before Purchase Search Queries 1998-10000/day 2015-600 Crore/day 84801YouTube Videos View in 1 sec 72% Active on Social Media 89% of users purchased based on Reviews Research before you purchase,everything has a tagline so internet too wen we purchase something we do research then purchase. My smart price.if you are in digital you wl survive else u wont,,,

Benefits of Digital Marketing Reach High Audience Target High Audience Cost Effective Scale Business Very Fast High ROI

Internet User By Country I have a chart for you to show where is india in digital marketing : first is china then us and india…. Lets see how much peneteration is there that means how many people do digital marketing: …China is biggest in internet marketing and then india,,, but india is growing at a very fast rate….. Everything that is related to internet is digital marketing…. Software example….

Segments of Digital Marketing Digital marketing have different segments, we can do it from search engines, websites, social media, ads etc Websites: A internet presence for your business, for digital marketing you need an website. It is a digital address for your business Free Websites, Paid Websites WordPress. Example : movie

WordPress Learn to make free website using Word press, Weebly Register Build your Website Make Pages Add Menus Customize Site

SEO Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. Rank 1 on Google Search Engine Page For Example : Emergency Dentist in Spondon Emergency Dentist in Derby Shaikh Zareen: Profile Building Example

SEO 200+ Factors that Google see to rank SEO is achieved by following and implement various Tactics on the site Free Results High Business Long time for better results

SEO Cycle of SEO Site Analysis Keyword Research Reporting Competitor Analysis Onsite Changes Link Building Reporting

SEO Main Factors On Page factors SEO Titles Description Heading Tag Permalink Image Alt Tag W3c Errors Content Quality

SEO Factors Off Page Factors Search Engine Submission Directory Submission Article Submission Classified Ads Social Bookmarking Blog Creation And many more

SEO Results SEO is a Battle : If amazon comes on Top, Flipkart snapdeal seo team will fyt for it to bring it on the top

Paid Marketing(Google Ads, YouTube Marketing) In Paid Marketing we use different website and search engines to promote our services Because seo take times so for that period we can invest some money on paid marketing Displaying ads on website Ads in Mobile apps Video Ads on YouTube Remarketing Strategies Example : Laptops.

Google Ad words/PPC/SEM Advertising by Google on Google Search Engine , Website and all over the Internet Based on CPC To Drive Traffic to the website Branding Awareness Sales Leads and Conversion

Social Media Marketing Social Media Marketing: Driving website traffic through social media sites. Using popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer. Free and Paid Strategies in Social Commenting liking share follows help us to know our brand.

Social Media Platforms Facebook Page : Likes, Share, Comment Twitter Page : Follow , Tweet, Retweet, Favorite, Comment Youtube: Views , Subscribers Google +: Followers Importance of hash Tag Like4like 500followers Oneliker Official liker

Email Marketing Promoting your business by  Sending Emails/Newsletter to the customers about : New products and services Discounts and Offers Invitation and Seminars Marketing through Emails Using Email Service Providers like Mail Chimp Constant Contact. Create & Track Email Campaigns

Email marketing Retargeting your existing users effectively Here we design template, convert to html and Send emails

Google Analytic To analyze the data and report and take decision on the reports Google Analytic To understand the metric, data, visitors, social contribution, organic search etc Website Traffic Free Analysis

Online Reputation Management Taking Care of our Brand Managing your brand No Negativity Collect Reviews from your Users Contact and Maintain Relationship with your customer

Online Reputation Management

Career Opportunities Entrepeneur:Start Your Business(selling products on Shop clues, eBay, chochlates,dresses) Professional Job : Work for a MNC Online Marketing : Earn through ad sense affiliate marketing(sharing reference links) Freelancer : work on Individual Project (Freelancer, O desk, PPH, Web Setup)

Who can do this course? Candidates who are looking for JOB Opportunities Business Owners IT , MEDIA , Management Students Students with passion for Internet

Thank You Zareen Shaikh