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Leading with Strength: Lead Yourself, Lead the Team Year One – Chief Retail Officer Perspective Rebecca Rothenhoefer

Executive Banking School Roadmap GROWING Capability Confidence Courage YEAR THREE Chief Executive Officer Perspective YEAR ONE Chief Retail Officer Perspective YEAR TWO Chief Financial Officer Perspective

Year One – Chief Retail Officer Perspective Retail Strategy Curriculum Leadership Communication Leading the Retail Line of Business via a Balanced Scorecard Discovering Customer Segments & Consumer Behaviors Successfully Communicating & Advertising in Retail Banking Developing and Pricing Profitable Bank Products Modernizing & Optimizing Delivery to Meet Customer Requirements Facing Ethical Dilemmas in Banking Applying Concepts Learned to Today’s Market Chief Retail Officer Perspective This is all you’ve experienced this week and the common thread running through it all is your approach to leadership and communication.

The Why: Here’s what you said! Year One – Chief Retail Officer Perspective The Why: Here’s what you said! Develop a broader point of view Build competency in financial analysis Gain a better understanding of strategy and how it is translated into decisions Understand the ‘executive point of view’ Broaden my network Learn about the future of banking Invest in myself

Four Domains of Leadership Strength Power of Talent Four Domains of Leadership Strength Executing Influencing Relationship Building Strategic Thinking Achiever Activator Adaptability Analytical Arranger Command Developer Context Belief Communication Connectedness Futuristic Consistency Competition Empathy Ideation Deliberative Maximizer Harmony Input Discipline Self-Assurance Includer Intellection Focus Significance Individualization Learner Responsibility Woo Positivity Strategic Restorative Relator

The Complete Approach® Methodology Strategic Leadership Communications The Complete Approach® Methodology EXECUTE Planning Your Presence SUSTAIN Planning Your Interactions DEVELOP Planning Your Messages FOUNDATION FOUNDATION Intentional Brand Strategic Principles Be Audience-Focused Build Engagement Use a Consistent Process Be Explicit 7

Dominant Strengths & Intentional Brand Strategic Leadership Communications Dominant Strengths & Intentional Brand Let’s Define & Connect Them! STRENGTHS are the inherent parts of who we are The natural and integral parts of our personality DNA   BRAND is the impression we leave during and in the wake of any interaction The characteristics & behaviors that create perceptions So ultimately, being aware of and intentionally demonstrating our brand is how we continually and effectively demonstrate all of our strengths The predictable (habit) and possible (potential)

“Leadership” has Many Hats Strategic Leadership Communications “Leadership” has Many Hats LEADER Decision Maker Negotiator Student Storyteller Facilitator Mentor Trailblazer SME Change Agent Influencer Delegator OTHERS?

Reflection How did I grow my capability, confidence and/or courage? What was the biggest discovery about myself? What will I focus on to grow stronger as a leader when I return to work? What leadership lessons have been learned or confirmed? What do I want to focus on back at my bank to make me a stronger leader?

Leadership Development Follow-up Reminder Application on the job (write on blank sheet of paper): Leadership and Communication behaviors I want to bring into work Define the impact you want to cause In 30 days – CBA will mail this to you as a friendly reminder: How am I doing? What impact am I having? Address the envelope to yourself

Tem Woolridge Award Recognizes the top Executive Banking School student each year who demonstrates: Outstanding academic performance High integrity and a strong work ethic. The winner possesses the necessary character and leadership skills to bring out the best in their teammates.   The honor is named for a now-retired faculty member.

Quote A leader needs to know his strengths like a carpenter knows his tools or as a physician knows the instruments at his/her disposal.” ~ Don Clifton, Father of Strengths based Leadership

Year One – Chief Retail Officer Perspective Retail Strategy Curriculum Leadership Communication Leading the Retail Line of Business via a Balanced Scorecard Discovering Customer Segments & Consumer Behaviors Successfully Communicating & Advertising in Retail Banking Developing and Pricing Profitable Bank Products Modernizing & Optimizing Delivery to Meet Customer Requirements Facing Ethical Dilemmas in Banking Applying Concepts Learned to Today’s Market Chief Retail Officer Perspective