Obj 1.10 Employ sales-promotion activities to inform or remind customers of business/product

Importance of having a logo Visual representation- “The Face” Anchors your brand Single most visible aspect Short-hand for reference Essential for overall marketing strategy

What to consider in creating a logo (taken from pg 5-40 1st link) Use logo in variety of media Easy to memorize and understand Color Shape Appropriate Answer Who? Why? What? Timeless Displayed in Black and White Impressive and Seductive Simple

Components of logos Icon or picture Text Color palette Harmony and balance of all above

Types of logos Icons and symbols Logotype / wordmark Combination marks Corporate logos Product / Service logos Trade characters

Characteristics of effective logos Scalability – look great at any size from billboard to ink pen Looks good in black & white Timeless Memorable Original

Useful resources in generating logo ideas Books Logo history Trends Articles Design agencies Blogs Typeface Awards

Procedures for designing logos Design brief Conduct a questionnaire or interview with the client to get the design brief. Research Conduct research focused on the industry itself, its history, and its competitors. Reference Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief. Sketching and conceptualising Develop the logo design concepts around the brief and research. Reflection Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback. Presentation Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.

Information to include on tickets Events title Event time, date, location Ticket price Logo / artwork Seat arrangement / section Age range Sponsor or presenter Limits or regulations

Types of tickets used for sports/events Print@home Mobile Hard ticket

Purposes of tickets for sports/events Reservation Organization Advertising Souvenir Prevents over sale

Procedures for designing tickets Determine important information Design around event Chose image / color scheme Utilize both sides Use ticket templates Print samples