Social Media and Young Professionals

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Presentation transcript:

Social Media and Young Professionals Building Relationships Online with Your Future Members Presented by C. David Gammel, CAE

Building Awareness and Relationships Internet now a global conversation. Less control but more opportunity to connect. Think ongoing process rather than event or campaign.

Young Professionals Online Over 80% of Gen X, Y, and Teens are online as of early 2006. All use e-mail although younger generations tend to prefer IM/texting. Biggest chunk of Facebook users are in the 18-24 cohort. Recent study showed Gen Y as most comfortable with online and mobile experiences. Same study shows Gen Y as most likely to shop online.

There are over 90 Facebook groups that are about young professionals.

Hong Kong Swedish Chamber of Commerce YP Facebook Group

Vision Fort Worth Young professionals program by the Fort Worth Chamber of Commerce. Dedicated site. Facebook, Twitter, LinkedIn. See podcast interview with Lauren Turner at www.highcontext.com/weblog/

Vision Fort Worth Homepage

Vision Fort Worth Photo Gallery

News Page with Links to SM Sites

Vision Fort Worth Facebook Group

Vision Fort Worth Twitter Account

And on LinkedIn

Social Media Planning Model Market Research Goals and Value Implementation

Three Elements of Social Media Engagement Content Network Collaboration

Getting Started Market research. What are your goals? Start small, experiment, assess, revamp and grow. Process, not an event. Give value now to get it back later. Tap into young professionals on your staff. Develop specific skills and knowledge on staff over time.

Questions and Answers For more information, articles, blog and newsletter from David, go to www.highcontext.com.

Key Points from Today Engage in global, online, conversation with young professionals. Offer value to get it later. Know your market. Start small, build capacity and success over time.