Do Now: Write down 5 things that you’ve purchased in the last week.

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Presentation transcript:

Do Now: Write down 5 things that you’ve purchased in the last week. Aim: What is Maslow’s Hierarchy of needs and how does it affect consumers? Do Now: Write down 5 things that you’ve purchased in the last week.

Maslow’s Hierarchy of Needs Theory

Maslow’s Hierarchy of Needs Theory __________________ ____________ There is a hierarchy of five Needs- physiological, safety, Social, esteem, self-actualization; as each need becomes sufficiently satisfied the next one becomes dominant.

Hierarchy of Needs Theory Safety: Includes security and protection from physical and emotional harm. Physiological: Includes hunger, thirst, shelter, and other bodily needs. Social: Includes affection, belongingness, acceptance, and friendship. Esteem: Includes internal esteem factors such as self-respect, and achievement; and external esteem factors such as status, recognition, and attention. Self-actualization: The drive to become one is capable of becoming; includes growth, achieving one’s potential, and self-fulfillment.

Hierarchy of Needs Theory ___________: Includes security and protection from physical and emotional harm. _____________: Includes hunger, thirst, shelter, and other bodily needs. __________: Includes affection, belongingness, acceptance, and friendship. _______________: Includes internal esteem factors such as self-respect, and achievement; and external esteem factors such as status, recognition, and attention. __________________: The drive to become one is capable of becoming; includes growth, achieving one’s potential, and self-fulfillment.

Maslow’s Hierarchy of Needs

Need Home Job self-actualization esteem belongingness safety education, religion, hobbies, personal growth training, advancement, growth, creativity esteem approval of family, friends, community recognition, high status, responsibilities belongingness family, friends, clubs teams, departments, coworkers, clients, supervisors, subordinates safety Freedom from war, poison, violence work safety, job security, health insurance physiological Food, water, sleep Heat, air, base salary

Need Home Job self-actualization esteem belongingness safety physiological