2. Needs and Behaviour
In the following, what needs are not being met and how might that affect the person’s behaviour?
You neglected to eat breakfast this morning and also forgot your lunch on the kitchen table. How will this affect your performance and mood this afternoon?
You hate the shirt you have on today, but your mother and father insisted you wear it. How will you behave towards your friends today?

3. ABRAHAM MASLOW (1908 – 1970)
Best known for developing Maslow’s Hierarchy of Needs
Stressed that human motivation is based on people
seeking fulfillment and change through personal growth

4. Motivation Hierarchy of Needs
Designed a pyramid called “Hierarchy of Human Needs”
Explains the needs that motivate human behavior
People are motivated by conscious desire for personal growth and fulfillment
Self-actualization
When we achieve our full potential
Highest level of needs
Must satisfy lower needs before we can achieve self-actualization
Achieve what one is capable of
In order of importance

6. Basic Needs 1. Biological and Physiological needs 2. Safety needs
air, food, drink, shelter, warmth, sex, sleep, etc.
2. Safety needs
protection from elements, security, order, law, stability, etc.
kids and hunger
These include the most basic needs that are vital to survival, such as the need for water, air, food, and sleep
Maslow believed that these needs are the most basic and instinctive needs in the hierarchy because all needs become secondary until these physiological needs are met.
These include needs for safety and security
Security needs are important for survival, but they are not as demanding as the physiological needs
Examples of security needs include a desire for steady employment, health care, safe neighborhoods, and shelter from the environment

7. Psychological Needs 3. Love and belongingness needs 4. Esteem needs
friendship, intimacy, affection and love from work groups, family, friends and romantic relationships
4. Esteem needs
self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc.
These include needs for belonging, love, and affection. Maslow described these needs as less basic than physiological and security needs.
Relationships such as friendships, romantic attachments, and families help fulfill this need for companionship and acceptance, as does involvement in social, community, or religious groups
After the first three needs have been satisfied, esteem needs becomes increasingly important. These include the need for things that reflect on self-esteem, personal worth, social recognition, and accomplishment.

8. Self Fulfillment Needs
5. Self-Actualization needs
realizing personal potential, self-fulfillment, seeking personal growth and peak experiences.
This is the highest level of Maslow’s hierarchy of needs. Self aware, concerned with personal growth;
Less concerned what others thinks, interested in meeting own potential

9. Lower-order needs (at the bottom of the pyramid) must be satisfied,
before the higher-level needs become urgent.
They will also become stronger the longer they are denied.
Example?
Movement on Maslow’s hierarchy is not always upward.
Sometimes people stay at one stage and work to enhance it.

10. In stage one, a person might have the basic food need satisfied but may desire more nutritious or interesting foods, or might have a house for shelter but may desire a one that better meets their needs.
In stage two, a person might have basic safety needs met but may require more insurance because he or she has more property.
In stage three, a person might have the basic love needs met but may want to explore greater love satisfaction or strengthen his or her sense of belonging.

11. Maslow’s Hierarchy of Needs
The growth of self-actualization refers to the need for personal growth
and discovery that is present throughout a person’s life.
In self-actualization a person comes to find a meaning to life that is important to them
Not perfection, but achieving one’s potential.
Maslow noted only 1 – 2% people become fully self-actualized because
our society rewards motivation primarily based on esteem, love and other social needs.

12. Maslow’s Hierarchy of Needs
Identify the human needs and the resulting behaviour:
a young man’s fear of heights
an adolescent boy who says to his girlfriend: “Tell me that you love me.”
a nine-year-old sleeping with a baby blanket
a little boy who would like to play with the little girl next door but runs indoors as soon as she comes outside

13. Advertising Assignment
As a group, find magazine advertisements for each level of need.

14. Example
Level 1: Physiological Needs

15. Level 2: Safety Needs

16. Level 3: Social Needs

17. Level 4: Self-Esteem
Needs

18. Level 5: Self-Actualization

19. Journal Explain what self actualization is, and what it means to you.
How do you think you could become self-actualized?