Advanced Lead Services Program ENGAGEMENT CONTENT MARKETING AUTOMATION CONTENT STRATEGY Advanced Lead Services Program Next-generation digital marketing solutions that identify, engage and nurture opportunities

What is true today: Most purchasers are more than halfway through their decision making process before they choose to interact with a supplier* Colleagues Professional media Events Rumor & Assumption Professional Groups Linked In Facebook Twitter Industry Experts Your competitors You * Forrester Research and Gartner

What Marketers need today: To participate in the conversation at an earlier point To get the right message to the right person at the right time To demonstrate ROI and align marketing and sales efforts Our Advanced Lead Services Programs: Introduce your brand when the conversation starts Impact decision making through engaging content Provide an automated pre-sales system that is simple, affordable, efficient and measurable Pre-qualify opportunities for you Are turnkey: we develop all content components & workflows

Identifying opportunities in real time Multi-channel presence identifies real-time topic interest Content enables prospect capture into a supplier opportunity nurturing campaign Automated workflows provide brand association and nurture paths Specific content offers identify mid-level and sales-qualified opportunities

Example: Advanced Lead Services Program Initial content engagement: Special Report Nurture Example: Advanced Lead Services Program Nurture email: define needs Example: White Paper Opportunity Levels classified by: Engagement Response to a specific link Content driven program Publisher branded content initiates campaign Partner provided content continues the conversation Nurture email: assess options Example: eBook Nurture email: compare/evaluate Example: Case Study